Car market in Germany 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Germany?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Volkswagen

522,197 cars

19.1%

+0.9 pp

02

Mercedes-Benz

245,879 cars

9.0%

−0.6 pp

03

BMW

233,613 cars

8.6%

+0.1 pp

04

Škoda

205,241 cars

7.5%

+1.4 pp

05

Audi

202,041 cars

7.4%

−1.5 pp

06

Opel

146,418 cars

5.4%

+0.2 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Škoda

+1.4 pp

Market share: 7.5%

Registrations: +22.0%

205,241 cars

Volkswagen

+0.9 pp

Market share: 19.1%

Registrations: +3.7%

522,197 cars

Toyota

+0.8 pp

Market share: 3.5%

Registrations: +27.0%

95,267 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 13.9% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Germany, 2024.

Plug-in cars

571,974 new cars

−4.3 pp vs previous year

Non-plug-in cars

2,157,220 new cars

+4.3 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

1,408,647 new cars

+0.9 pp vs previous year

Hybrid (incl. mild hybrids)

748,415 new cars

+3.4 pp vs previous year

Battery electric

380,091 new cars

−5.0 pp vs previous year

Plug-in hybrid

191,883 new cars

+0.7 pp vs previous year

Fuel cell

158 new cars

0.0 pp vs previous year

Not reported

19 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Germany

Lighter bars are provisional.

View as table

Period	Germany
2010	2,873,269
2011	2,639,624
2012	2,584,411
2013	2,930,679
2014	3,013,691
2015	3,178,448
2016	3,317,930
2017	3,392,514
2018	3,384,722
2019	3,537,219
2020	2,832,833
2021	2,530,026
2022	2,571,008
2023	2,765,099
2024	2,729,213
2025 provisional	2,772,311

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