Car market in Estonia 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Estonia?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Škoda

5,076 cars

20.0%

+5.2 pp

02

Toyota

4,449 cars

17.5%

−1.0 pp

03

Volkswagen

2,310 cars

9.1%

+3.8 pp

04

Kia

1,682 cars

6.6%

−1.3 pp

05

Renault

1,494 cars

5.9%

+1.9 pp

06

Dacia

1,178 cars

4.6%

+1.3 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Škoda

+5.2 pp

Market share: 20.0%

Registrations: +51.0%

5,076 cars

Volkswagen

+3.8 pp

Market share: 9.1%

Registrations: +91.4%

2,310 cars

Renault

+1.9 pp

Market share: 5.9%

Registrations: +63.5%

1,494 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 5.1% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Estonia, 2024.

Plug-in cars

2,565 new cars

+1.4 pp vs previous year

Non-plug-in cars

22,831 new cars

−1.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

11,617 new cars

+5.6 pp vs previous year

Combustion engine

11,209 new cars

−7.0 pp vs previous year

Battery electric

1,299 new cars

−1.2 pp vs previous year

Plug-in hybrid

1,266 new cars

+2.5 pp vs previous year

Fuel cell

5 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Estonia

Lighter bars are provisional.

View as table

Period	Estonia
2010	10,242
2011	17,019
2012	19,401
2013	19,638
2014	21,096
2015	21,005
2016	22,873
2017	25,708
2018	26,361
2019	27,335
2020	18,453
2021	22,318
2022	20,261
2023	22,776
2024	25,396
2025 provisional	12,942

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