Car market in Italy 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Italy?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Fiat

142,654 cars

9.2%

−2.0 pp

02

Toyota

122,925 cars

7.9%

+1.6 pp

03

Volkswagen

120,969 cars

7.8%

−0.1 pp

04

Dacia

97,296 cars

6.3%

+0.8 pp

05

Renault

87,248 cars

5.6%

+0.4 pp

06

Peugeot

77,951 cars

5.0%

−0.1 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Toyota

+1.6 pp

Market share: 7.9%

Registrations: +24.6%

122,925 cars

Dacia

+0.8 pp

Market share: 6.3%

Registrations: +13.6%

97,296 cars

BMW

+0.7 pp

Market share: 4.6%

Registrations: +17.3%

70,993 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 4.2% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Italy, 2024.

Plug-in cars

118,472 new cars

−1.0 pp vs previous year

Non-plug-in cars

1,436,918 new cars

+1.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

816,712 new cars

−2.7 pp vs previous year

Hybrid (incl. mild hybrids)

620,205 new cars

+3.7 pp vs previous year

Battery electric

65,449 new cars

0.0 pp vs previous year

Plug-in hybrid

53,023 new cars

−1.0 pp vs previous year

Fuel cell

1 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Italy

Lighter bars are provisional.

View as table

Period	Italy
2010	1,954,122
2011	1,745,268
2012	1,403,644
2013	1,305,169
2014	1,352,340
2015	1,575,018
2016	1,825,310
2017	1,971,622
2018	1,975,666
2019	1,916,922
2020	1,380,766
2021	1,456,291
2022	1,312,453
2023	1,564,180
2024	1,555,390
2025 provisional	1,505,650

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