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Germany · 2024

How is BMW doing in Germany?

BMW accounts for 8.6% of new car registrations in Germany in 2024, with 233,613 cars.

Registrations 2024

233,613

−0.7% vs 2023

Market share

8.6%

+0.1 pp vs 2023

Rank

#3

#4 in 2023

Average CO₂

118g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 18.3% of this brand’s registrations in the selected market and period.

Share of new registrations in Germany, 2024.

Plug-in cars

29.0%

67,730 new cars

+2.1 pp vs previous year

Non-plug-in cars

71.0%

165,883 new cars

−2.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

42.4%

99,050 new cars

+1.0 pp vs previous year

Combustion engine

28.6%

66,833 new cars

−3.0 pp vs previous year

Battery electric

18.3%

42,832 new cars

+0.8 pp vs previous year

Plug-in hybrid

10.7%

24,898 new cars

+1.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, Germany

Lighter bars are provisional.

View as table
Period BMW
2010 233,010
2011 236,794
2012 244,665
2013 229,603
2014 236,207
2015 246,348
2016 265,500
2017 259,344
2018 262,038
2019 276,699
2020 242,682
2021 224,290
2022 211,166
2023 235,266
2024 233,613
2025 provisional 255,841

Market share per year

Percent of registrations, Germany

Dashed lines are provisional.

View as table
Period BMW
2010 8.1%
2011 9.0%
2012 9.5%
2013 7.8%
2014 7.8%
2015 7.8%
2016 8.0%
2017 7.6%
2018 7.7%
2019 7.8%
2020 8.6%
2021 8.9%
2022 8.2%
2023 8.5%
2024 8.6%
2025 provisional 9.2%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. 3 SERIES 15.3%
  2. X1 10.5%
  3. X3 9.9%
  4. 2 SERIES 8.6%
  5. 1 SERIES 8.4%
  6. 5 SERIES 8.1%

Largest brands in Germany

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.