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Germany · 2024

How is Audi doing in Germany?

Audi accounts for 7.4% of new car registrations in Germany in 2024, with 202,041 cars.

Registrations 2024

202,041

−18.1% vs 2023

Market share

7.4%

−1.5 pp vs 2023

Rank

#5

#3 in 2023

Average CO₂

139g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 10.8% of this brand’s registrations in the selected market and period.

Share of new registrations in Germany, 2024.

Plug-in cars

17.5%

35,333 new cars

−1.6 pp vs previous year

Non-plug-in cars

82.5%

166,708 new cars

+1.6 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

46.1%

93,120 new cars

+0.4 pp vs previous year

Combustion engine

36.4%

73,588 new cars

+1.1 pp vs previous year

Battery electric

10.8%

21,845 new cars

−1.6 pp vs previous year

Plug-in hybrid

6.7%

13,488 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Audi developed?

Registrations per year

Number of cars, Germany

Lighter bars are provisional.

View as table
Period Audi
2010 225,285
2011 234,095
2012 265,242
2013 250,015
2014 256,833
2015 266,335
2016 290,141
2017 280,765
2018 251,496
2019 266,917
2020 213,795
2021 181,912
2022 213,030
2023 246,798
2024 202,041
2025 provisional 205,667

Market share per year

Percent of registrations, Germany

Dashed lines are provisional.

View as table
Period Audi
2010 7.8%
2011 8.9%
2012 10.3%
2013 8.5%
2014 8.5%
2015 8.4%
2016 8.7%
2017 8.3%
2018 7.4%
2019 7.5%
2020 7.5%
2021 7.2%
2022 8.3%
2023 8.9%
2024 7.4%
2025 provisional 7.4%

Position by market

2024, all reporting countries

Audi by market
Country Rank Registrations vs previous year Share Share change
Germany 5 202,041 −18.1% 7.4% −1.5 pp
Italy 10 67,736 +1.4% 4.4% +0.1 pp
France 10 49,116 −3.4% 2.7% 0.0 pp
Spain 12 38,786 −4.6% 3.7% −0.5 pp
Belgium 3 32,803 −7.7% 7.3% −0.1 pp
Poland 6 28,127 +7.9% 5.2% −0.3 pp
Austria 4 15,222 −0.1% 6.0% −0.4 pp
Sweden 7 13,802 −28.2% 5.2% −1.4 pp
Netherlands 11 13,391 −2.3% 3.5% −0.2 pp
Denmark 5 12,346 −6.8% 7.2% −0.4 pp
Norway 8 5,501 +18.0% 4.3% +0.6 pp
Ireland 6 5,369 +3.3% 4.5% +0.2 pp
Portugal 17 4,677 −7.3% 2.2% −0.3 pp
Greece 11 4,364 +6.2% 3.2% +0.1 pp
Czechia 14 3,879 −3.7% 1.7% −0.2 pp
Luxembourg 4 3,439 −12.1% 7.3% −0.7 pp
Hungary 14 3,024 −14.5% 2.6% −0.8 pp
Romania 12 2,829 +5.4% 1.9% 0.0 pp
Finland 11 2,559 −27.6% 3.6% −0.6 pp
Croatia 10 2,495 +5.5% 3.9% −0.3 pp
Slovenia 9 1,914 +7.2% 3.7% 0.0 pp
Slovakia 16 1,701 −3.7% 1.9% −0.2 pp
Lithuania 5 1,563 +36.1% 5.2% +1.0 pp
Estonia 7 1,027 −59.7% 4.0% −7.1 pp
Bulgaria 14 971 −6.1% 2.3% −0.5 pp
Latvia 7 752 +25.8% 4.4% +1.1 pp
Malta 8 292 +20.7% 3.9% +0.5 pp
Iceland 18 104 −60.0% 1.1% −0.4 pp

Top models

Variants are grouped into model families

  1. A3 15.1%
  2. A4 14.7%
  3. A6 12.8%
  4. Q3 10.6%
  5. Q5 8.7%
  6. Q2 7.0%

Largest brands in Germany

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.