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Germany · 2024

How is Toyota doing in Germany?

Toyota accounts for 3.5% of new car registrations in Germany in 2024, with 95,267 cars.

Registrations 2024

95,267

+27.0% vs 2023

Market share

3.5%

+0.8 pp vs 2023

Rank

#8

#9 in 2023

Average CO₂

112g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.7% of this brand’s registrations in the selected market and period.

Share of new registrations in Germany, 2024.

Plug-in cars

3.7%

3,498 new cars

−2.0 pp vs previous year

Non-plug-in cars

96.3%

91,769 new cars

+2.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

65.4%

62,343 new cars

+2.1 pp vs previous year

Combustion engine

30.7%

29,278 new cars

−0.1 pp vs previous year

Plug-in hybrid

1.9%

1,846 new cars

+0.7 pp vs previous year

Battery electric

1.7%

1,652 new cars

−2.7 pp vs previous year

Fuel cell

0.2%

148 new cars

−0.1 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Germany

Lighter bars are provisional.

View as table
Period Toyota
2010 76,218
2011 74,532
2012 80,934
2013 74,292
2014 70,540
2015 66,165
2016 71,957
2017 81,186
2018 83,825
2019 84,511
2020 76,960
2021 71,494
2022 78,049
2023 75,036
2024 95,267
2025 provisional 87,405

Market share per year

Percent of registrations, Germany

Dashed lines are provisional.

View as table
Period Toyota
2010 2.7%
2011 2.8%
2012 3.1%
2013 2.5%
2014 2.3%
2015 2.1%
2016 2.2%
2017 2.4%
2018 2.5%
2019 2.4%
2020 2.7%
2021 2.8%
2022 3.0%
2023 2.7%
2024 3.5%
2025 provisional 3.2%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. AYGO X 18.9%
  2. COROLLA 18.0%
  3. YARIS CROSS 17.3%
  4. YARIS 15.1%
  5. C-HR 11.5%
  6. RAV4 6.2%

Largest brands in Germany

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.