Car market in Iceland 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Iceland?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Toyota

1,604 cars

16.5%

−0.7 pp

02

Kia

1,307 cars

13.5%

+2.2 pp

03

Hyundai

1,149 cars

11.9%

+6.7 pp

04

Dacia

788 cars

8.1%

+1.9 pp

05

Tesla

559 cars

5.8%

−14.6 pp

06

Škoda

510 cars

5.3%

+2.6 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Hyundai

+6.7 pp

Market share: 11.9%

Registrations: +29.4%

1,149 cars

Škoda

+2.6 pp

Market share: 5.3%

Registrations: +9.7%

510 cars

Kia

+2.2 pp

Market share: 13.5%

Registrations: −33.2%

1,307 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 26.4% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Iceland, 2024.

Plug-in cars

4,128 new cars

−17.7 pp vs previous year

Non-plug-in cars

5,564 new cars

+17.7 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

3,562 new cars

+13.7 pp vs previous year

Battery electric

2,558 new cars

−23.9 pp vs previous year

Hybrid (incl. mild hybrids)

2,002 new cars

+4.0 pp vs previous year

Plug-in hybrid

1,570 new cars

+6.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Iceland

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table

Period	Iceland
2010 incomplete	–
2011 incomplete	–
2012 incomplete	–
2013 incomplete	–
2014 incomplete	–
2015 incomplete	–
2016 incomplete	–
2017 incomplete	–
2018	17,784
2019	11,566
2020	9,261
2021	12,293
2022	16,529
2023	17,371
2024	9,692
2025 provisional	13,489

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