Car market in Austria 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Austria?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Volkswagen

35,852 cars

14.2%

+0.2 pp

02

Škoda

25,468 cars

10.1%

+0.2 pp

03

BMW

18,807 cars

7.4%

−0.1 pp

04

Audi

15,222 cars

6.0%

−0.4 pp

05

SEAT

12,251 cars

4.8%

−0.1 pp

06

Mercedes-Benz

11,977 cars

4.7%

−0.3 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

BYD

+1.1 pp

Market share: 1.6%

Registrations: +284.9%

3,938 cars

Peugeot

+1.1 pp

Market share: 3.1%

Registrations: +64.4%

7,796 cars

Mitsubishi

+0.6 pp

Market share: 1.6%

Registrations: +74.1%

4,160 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 17.6% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Austria, 2024.

Plug-in cars

61,402 new cars

−2.8 pp vs previous year

Non-plug-in cars

191,430 new cars

+2.8 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

128,090 new cars

−1.1 pp vs previous year

Hybrid (incl. mild hybrids)

63,339 new cars

+3.8 pp vs previous year

Battery electric

44,505 new cars

−2.3 pp vs previous year

Plug-in hybrid

16,897 new cars

−0.4 pp vs previous year

Fuel cell

1 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Austria

Lighter bars are provisional.

View as table

Period	Austria
2010	328,261
2011	355,779
2012	335,612
2013	318,661
2014	303,006
2015	308,235
2016	329,263
2017	352,928
2018	340,524
2019	328,681
2020	246,233
2021	239,033
2022	214,384
2023	238,561
2024	252,832
2025 provisional	284,419

Explore Europe

Every country has its own car market

All countries