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Market overview

2024

The car market in Norway, explained.

Tesla leads with 18.9% of new car registrations in Norway in 2024.

New passenger car registrations · EEA · 2024

How big is the market?

128,583+1.3% vs 2023

How many are electric?

89.0%Fully electric, excluding plug-in hybrids

Who is gaining share?

Volvo+1.6 pp vs 2023

The brands people choose

Which car brands are biggest in Norway?

All 64 brands

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01
Tesla

24,255 cars

18.9%

−1.2 pp

03
Toyota

13,678 cars

10.6%

−1.8 pp

04
Volvo

11,118 cars

8.6%

+1.6 pp

05
BMW

6,957 cars

5.4%

+0.7 pp

06
Škoda

6,535 cars

5.1%

−1.0 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Volvo

+1.6 pp

Market share: 8.6%

Registrations: +25.2%

11,118 cars

BYD

+1.0 pp

Market share: 2.1%

Registrations: +93.0%

2,669 cars

MG

+1.0 pp

Market share: 3.6%

Registrations: +38.4%

4,591 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 89.0% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Norway, 2024.

Plug-in cars

91.7%

117,887 new cars

+1.3 pp vs previous year

Non-plug-in cars

8.3%

10,696 new cars

−1.3 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

89.0%

114,398 new cars

+6.6 pp vs previous year

Hybrid (incl. mild hybrids)

6.0%

7,691 new cars

−0.7 pp vs previous year

Plug-in hybrid

2.7%

3,489 new cars

−5.3 pp vs previous year

Combustion engine

2.3%

2,996 new cars

−0.5 pp vs previous year

Fuel cell

<0.1%

9 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Norway

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Norway
2010 incomplete –
2011 incomplete –
2012 incomplete –
2013 incomplete –
2014 incomplete –
2015 incomplete –
2016 incomplete –
2017 incomplete –
2018 incomplete –
2019 141,879
2020 140,888
2021 175,852
2022 174,106
2023 126,930
2024 128,583
2025 provisional 179,394

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Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.

These are new passenger car registrations, not sales contracts or used cars.