Car market in Denmark 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Denmark?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Volkswagen

19,919 cars

11.6%

+1.6 pp

02

Tesla

16,014 cars

9.3%

−3.6 pp

03

Toyota

13,187 cars

7.7%

+0.8 pp

04

Mercedes-Benz

12,675 cars

7.4%

+1.2 pp

05

Audi

12,346 cars

7.2%

−0.4 pp

06

BMW

10,794 cars

6.3%

+1.2 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Renault

+1.9 pp

Market share: 4.4%

Registrations: +70.4%

7,615 cars

Volkswagen

+1.6 pp

Market share: 11.6%

Registrations: +13.1%

19,919 cars

BYD

+1.3 pp

Market share: 1.6%

Registrations: +487.4%

2,749 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 51.4% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Denmark, 2024.

Plug-in cars

95,188 new cars

+8.5 pp vs previous year

Non-plug-in cars

76,383 new cars

−8.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

88,193 new cars

+14.3 pp vs previous year

Combustion engine

52,862 new cars

−8.1 pp vs previous year

Hybrid (incl. mild hybrids)

23,521 new cars

−0.4 pp vs previous year

Plug-in hybrid

6,995 new cars

−5.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Denmark

Lighter bars are provisional.

View as table

Period	Denmark
2010	133,309
2011	169,966
2012	171,241
2013	184,261
2014	187,617
2015	204,060
2016	221,068
2017	219,542
2018	214,217
2019	222,734
2020	195,468
2021	180,711
2022	143,747
2023	175,405
2024	171,571
2025 provisional	184,236

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