Car market in Ireland 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Ireland?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Toyota

17,079 cars

14.3%

+0.9 pp

02

Volkswagen

13,510 cars

11.3%

−0.1 pp

03

Škoda

12,065 cars

10.1%

+1.7 pp

04

Hyundai

11,222 cars

9.4%

−0.2 pp

05

Kia

8,983 cars

7.5%

+0.1 pp

06

Audi

5,369 cars

4.5%

+0.2 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Škoda

+1.7 pp

Market share: 10.1%

Registrations: +19.7%

12,065 cars

Toyota

+0.9 pp

Market share: 14.3%

Registrations: +6.4%

17,079 cars

BYD

+0.8 pp

Market share: 1.2%

Registrations: +168.0%

1,447 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 14.4% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Ireland, 2024.

Plug-in cars

30,063 new cars

−3.0 pp vs previous year

Non-plug-in cars

89,149 new cars

+3.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

56,648 new cars

+3.8 pp vs previous year

Hybrid (incl. mild hybrids)

32,501 new cars

−0.8 pp vs previous year

Battery electric

17,182 new cars

−4.4 pp vs previous year

Plug-in hybrid

12,881 new cars

+1.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Ireland

Lighter bars are provisional.

View as table

Period	Ireland
2010	88,637
2011	90,167
2012	73,315
2013	74,509
2014	96,387
2015	124,819
2016	146,639
2017	129,311
2018	125,893
2019	117,431
2020	89,295
2021	104,338
2022	105,499
2023	119,839
2024	119,212
2025 provisional	125,113

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