Skip to content
CarDigits Choose country

Market overview

2024

The car market in Bulgaria, explained.

Škoda leads with 15.1% of new car registrations in Bulgaria in 2024.

New passenger car registrations · EEA · 2024

Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.

How big is the market?

42,006+13.0% vs 2023

How many are electric?

4.3%Fully electric, excluding plug-in hybrids

Who is gaining share?

Škoda+4.0 pp vs 2023

The brands people choose

Which car brands are biggest in Bulgaria?

All 59 brands

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01
Škoda

6,352 cars

15.1%

+4.0 pp

02
Toyota

5,253 cars

12.5%

+0.2 pp

03
Dacia

4,670 cars

11.1%

0.0 pp

05
Kia

2,706 cars

6.4%

−0.1 pp

06
Renault

2,703 cars

6.4%

−0.2 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Škoda

+4.0 pp

Market share: 15.1%

Registrations: +53.5%

6,352 cars

Nissan

+0.7 pp

Market share: 2.9%

Registrations: +52.3%

1,205 cars

Suzuki

+0.6 pp

Market share: 1.6%

Registrations: +77.4%

658 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 4.3% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Bulgaria, 2024.

Plug-in cars

8.2%

3,462 new cars

−1.5 pp vs previous year

Non-plug-in cars

91.8%

38,544 new cars

+1.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

56.0%

23,534 new cars

−6.2 pp vs previous year

Hybrid (incl. mild hybrids)

35.7%

15,010 new cars

+7.7 pp vs previous year

Battery electric

4.3%

1,804 new cars

−2.1 pp vs previous year

Plug-in hybrid

3.9%

1,658 new cars

+0.6 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Bulgaria

Lighter bars are provisional.

View as table
Period Bulgaria
2010 13,908
2011 14,082
2012 13,722
2013 15,058
2014 16,542
2015 17,120
2016 20,311
2017 25,921
2018 28,547
2019 35,143
2020 22,156
2021 24,265
2022 28,244
2023 37,182
2024 42,006
2025 provisional 47,813

Explore Europe

Every country has its own car market

All countries
Choose another period or refine the analysis Year, market and filters

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.

These are new passenger car registrations, not sales contracts or used cars.