Car market in Portugal 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Portugal?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Peugeot

21,525 cars

10.3%

−0.1 pp

02

Mercedes-Benz

16,431 cars

7.9%

+0.6 pp

03

Dacia

16,202 cars

7.8%

+0.3 pp

04

Renault

14,994 cars

7.2%

−0.8 pp

05

BMW

13,389 cars

6.4%

−0.6 pp

06

Volkswagen

11,585 cars

5.6%

0.0 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

BYD

+1.3 pp

Market share: 1.5%

Registrations: +593.1%

3,112 cars

Volvo

+0.8 pp

Market share: 3.4%

Registrations: +36.7%

6,993 cars

MG

+0.6 pp

Market share: 1.1%

Registrations: +117.7%

2,349 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 20.0% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Portugal, 2024.

Plug-in cars

69,772 new cars

+1.5 pp vs previous year

Non-plug-in cars

138,242 new cars

−1.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

103,778 new cars

−3.6 pp vs previous year

Battery electric

41,607 new cars

+1.7 pp vs previous year

Hybrid (incl. mild hybrids)

34,464 new cars

+2.1 pp vs previous year

Plug-in hybrid

28,165 new cars

−0.1 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Portugal

Lighter bars are provisional.

View as table

Period	Portugal
2010	222,780
2011	154,268
2012	95,523
2013	105,324
2014	142,720
2015	179,225
2016	208,735
2017	224,469
2018	228,378
2019	222,940
2020	144,803
2021	146,135
2022	156,050
2023	198,342
2024	208,014
2025 provisional	223,811

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