Car market in Latvia 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Latvia?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Toyota

2,833 cars

16.4%

−3.4 pp

02

Škoda

2,592 cars

15.0%

+0.5 pp

03

Volkswagen

1,984 cars

11.5%

+0.8 pp

04

Dacia

943 cars

5.5%

+0.2 pp

05

Kia

801 cars

4.6%

−0.3 pp

06

BMW

755 cars

4.4%

−0.1 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Renault

+1.5 pp

Market share: 3.7%

Registrations: +61.5%

633 cars

Peugeot

+1.1 pp

Market share: 3.9%

Registrations: +32.8%

664 cars

Audi

+1.1 pp

Market share: 4.4%

Registrations: +25.8%

752 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 7.4% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Latvia, 2024.

Plug-in cars

2,044 new cars

+1.1 pp vs previous year

Non-plug-in cars

15,188 new cars

−1.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

7,629 new cars

+8.2 pp vs previous year

Combustion engine

7,559 new cars

−9.3 pp vs previous year

Battery electric

1,277 new cars

−1.5 pp vs previous year

Plug-in hybrid

767 new cars

+2.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Latvia

Lighter bars are provisional.

View as table

Period	Latvia
2010	6,119
2011	10,481
2012	10,284
2013	10,340
2014	12,155
2015	13,525
2016	15,209
2017	15,412
2018	15,435
2019	16,694
2020	12,355
2021	14,167
2022	16,335
2023	18,221
2024	17,232
2025 provisional	22,098

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