Car market in Finland 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Finland?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Toyota

12,449 cars

17.3%

+0.6 pp

02

Volvo

7,801 cars

10.9%

+2.3 pp

03

Škoda

7,358 cars

10.2%

−0.1 pp

04

Volkswagen

6,399 cars

8.9%

+0.2 pp

05

Kia

5,314 cars

7.4%

−0.4 pp

06

Tesla

3,714 cars

5.2%

−2.0 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Volvo

+2.3 pp

Market share: 10.9%

Registrations: +7.1%

7,801 cars

Hyundai

+1.4 pp

Market share: 4.3%

Registrations: +26.8%

3,101 cars

Nissan

+1.0 pp

Market share: 4.1%

Registrations: +12.3%

2,955 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 30.4% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Finland, 2024.

Plug-in cars

36,687 new cars

−4.6 pp vs previous year

Non-plug-in cars

35,126 new cars

+4.6 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

22,527 new cars

+5.1 pp vs previous year

Battery electric

21,827 new cars

−4.1 pp vs previous year

Plug-in hybrid

14,860 new cars

−0.5 pp vs previous year

Combustion engine

12,599 new cars

−0.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Finland

Lighter bars are provisional.

View as table

Period	Finland
2010	108,547
2011	122,227
2012	107,503
2013	100,000
2014	103,008
2015	105,726
2016	115,317
2017	114,542
2018	115,965
2019	108,948
2020	93,586
2021	95,133
2022	79,439
2023	85,151
2024	71,813
2025 provisional	48,782

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