Skip to content
CarDigits Choose country

Market overview

2024

The car market in Sweden, explained.

Volvo leads with 18.0% of new car registrations in Sweden in 2024.

New passenger car registrations · EEA · 2024

How big is the market?

267,628−9.1% vs 2023

How many are electric?

36.3%Fully electric, excluding plug-in hybrids

Who is gaining share?

Volvo+3.7 pp vs 2023

The brands people choose

Which car brands are biggest in Sweden?

All 120 brands

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01
Volvo

48,071 cars

18.0%

+3.7 pp

03
Tesla

22,288 cars

8.3%

+1.2 pp

04
Toyota

20,143 cars

7.5%

−0.7 pp

05
Kia

19,565 cars

7.3%

−1.1 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Volvo

+3.7 pp

Market share: 18.0%

Registrations: +14.5%

48,071 cars

Tesla

+1.2 pp

Market share: 8.3%

Registrations: +6.8%

22,288 cars

Subaru

+1.0 pp

Market share: 2.3%

Registrations: +67.3%

6,114 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 36.3% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Sweden, 2024.

Plug-in cars

60.4%

161,545 new cars

+0.5 pp vs previous year

Non-plug-in cars

39.6%

106,083 new cars

−0.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

36.3%

97,112 new cars

−2.3 pp vs previous year

Plug-in hybrid

24.1%

64,433 new cars

+2.8 pp vs previous year

Hybrid (incl. mild hybrids)

20.5%

54,996 new cars

−0.3 pp vs previous year

Combustion engine

19.1%

51,085 new cars

−0.3 pp vs previous year

Fuel cell

<0.1%

2 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has the market changed over time?

Registrations per year

Number of cars

Lighter bars are provisional.

View as table
Period Sweden
2010 277,203
2011 288,789
2012 264,872
2013 253,268
2014 298,292
2015 339,537
2016 366,833
2017 371,350
2018 344,815
2019 350,514
2020 286,797
2021 295,415
2022 283,865
2023 294,548
2024 267,628
2025 provisional 258,876
Explore all figures

Brands

Share of 267,628 registrations, top 50 of 120

Brands in Sweden, sortable
Rank Brand Registrations vs previous year Share Share change
1 Volvo 48,071 +14.5% 18.0% +3.7 pp
2 Volkswagen 30,857 −4.5% 11.5% +0.6 pp
3 Tesla 22,288 +6.8% 8.3% +1.2 pp
4 Toyota 20,143 −16.9% 7.5% −0.7 pp
5 Kia 19,565 −21.1% 7.3% −1.1 pp
6 Mercedes-Benz 15,499 +3.4% 5.8% +0.7 pp
7 Audi 13,802 −28.2% 5.2% −1.4 pp
8 Škoda 13,131 −5.5% 4.9% +0.2 pp
9 BMW 12,735 −20.6% 4.8% −0.7 pp
10 Peugeot 8,996 +10.8% 3.4% +0.6 pp
11 Polestar 6,202 +57.1% 2.3% +1.0 pp
12 Subaru 6,114 +67.3% 2.3% +1.0 pp
13 Cupra 6,064 +43.7% 2.3% +0.8 pp
14 Ford 4,197 −23.4% 1.6% −0.3 pp
15 MG 3,799 −31.4% 1.4% −0.5 pp
16 Porsche 3,588 +17.8% 1.3% +0.3 pp
17 Renault 3,549 −47.3% 1.3% −1.0 pp
18 Nissan 3,506 −37.0% 1.3% −0.6 pp
19 Dacia 3,331 +12.9% 1.2% +0.2 pp
20 SEAT 2,478 +7.1% 0.9% +0.1 pp
21 Mazda 2,233 −18.0% 0.8% −0.1 pp
22 Lexus 2,196 −20.6% 0.8% −0.1 pp
23 Hyundai 2,059 −71.7% 0.8% −1.7 pp
24 Opel 2,028 −24.6% 0.8% −0.2 pp
25 Citroën 1,520 −55.3% 0.6% −0.6 pp
26 MINI 1,458 −28.7% 0.5% −0.1 pp
27 Zeekr 1,315 >+999% 0.5% +0.5 pp
28 Suzuki 1,042 −53.7% 0.4% −0.4 pp
29 Honda 995 −2.6% 0.4% 0.0 pp
30 Lynk & Co 890 −43.3% 0.3% −0.2 pp
31 BYD 813 −75.9% 0.3% −0.8 pp
32 XPeng 782 +78.9% 0.3% +0.1 pp
33 Fiat 342 −56.2% 0.1% −0.1 pp
34 Mitsubishi 337 −65.0% 0.1% −0.2 pp
35 Land Rover 331 −46.8% 0.1% −0.1 pp
36 Mercedes-AMG 125 −3.1% <0.1% 0.0 pp
37 Jeep 111 +12.1% <0.1% 0.0 pp
38 Smart 110 >+999% <0.1% 0.0 pp
39 Fisker 92 −17.9% <0.1% 0.0 pp
40 Ineos 92 +43.8% <0.1% 0.0 pp
41 Great Wall 87 −87.5% <0.1% −0.2 pp
42 Lotus 86 +230.8% <0.1% 0.0 pp
43 Chevrolet 75 +102.7% <0.1% 0.0 pp
44 Lamborghini 73 +15.9% <0.1% 0.0 pp
45 NIO 71 −70.0% <0.1% −0.1 pp
46 Ferrari 70 −24.7% <0.1% 0.0 pp
47 FAW 58 −67.8% <0.1% 0.0 pp
48 Cadillac 51 >+999% <0.1% 0.0 pp
49 DS 40 −83.4% <0.1% −0.1 pp
50 McLaren 35 +16.7% <0.1% 0.0 pp
Choose another period or refine the analysis Year, market and filters

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.