Car market in Sweden 2024: top brands and EV share

The brands people choose

Which car brands are biggest in Sweden?

Market share shows how much of the new-car market each brand accounts for. The change is measured in percentage points against 2023.

01

Volvo

48,071 cars

18.0%

+3.7 pp

02

Volkswagen

30,857 cars

11.5%

+0.6 pp

03

Tesla

22,288 cars

8.3%

+1.2 pp

04

Toyota

20,143 cars

7.5%

−0.7 pp

05

Kia

19,565 cars

7.3%

−1.1 pp

06

Mercedes-Benz

15,499 cars

5.8%

+0.7 pp

The changing market

Which brands are gaining ground?

The largest gains in market share compared with 2023. Registration growth is shown separately: a brand can gain share even when its volume falls.

Volvo

+3.7 pp

Market share: 18.0%

Registrations: +14.5%

48,071 cars

Tesla

+1.2 pp

Market share: 8.3%

Registrations: +6.8%

22,288 cars

Subaru

+1.0 pp

Market share: 2.3%

Registrations: +67.3%

6,114 cars

Percentage points measure a change in share. Percent measures a change in the number of cars.

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

No. Fully electric cars account for 36.3% of new registrations. The powertrain mix below shows the other types too.

Share of new registrations in Sweden, 2024.

Plug-in cars

161,545 new cars

+0.5 pp vs previous year

Non-plug-in cars

106,083 new cars

−0.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

97,112 new cars

−2.3 pp vs previous year

Plug-in hybrid

64,433 new cars

+2.8 pp vs previous year

Hybrid (incl. mild hybrids)

54,996 new cars

−0.3 pp vs previous year

Combustion engine

51,085 new cars

−0.3 pp vs previous year

Fuel cell

2 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

A wider perspective

How has the market changed over time?

Registrations per year

Sweden

Lighter bars are provisional.

View as table

Period	Sweden
2010	277,203
2011	288,789
2012	264,872
2013	253,268
2014	298,292
2015	339,537
2016	366,833
2017	371,350
2018	344,815
2019	350,514
2020	286,797
2021	295,415
2022	283,865
2023	294,548
2024	267,628
2025 provisional	258,876

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