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Sweden · 2024

How is Toyota doing in Sweden?

Toyota accounts for 7.5% of new car registrations in Sweden in 2024, with 20,143 cars.

Registrations 2024

20,143

−16.9% vs 2023

Market share

7.5%

−0.7 pp vs 2023

Rank

#4

#4 in 2023

Average CO₂

104g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 2.8% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

10.2%

2,056 new cars

−5.4 pp vs previous year

Non-plug-in cars

89.8%

18,087 new cars

+5.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

85.2%

17,163 new cars

+4.8 pp vs previous year

Plug-in hybrid

7.4%

1,487 new cars

−2.4 pp vs previous year

Combustion engine

4.6%

924 new cars

+0.6 pp vs previous year

Battery electric

2.8%

569 new cars

−3.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Toyota
2010 21,511
2011 16,496
2012 16,453
2013 17,090
2014 19,333
2015 20,484
2016 22,336
2017 23,073
2018 21,797
2019 22,871
2020 22,685
2021 23,981
2022 22,985
2023 24,238
2024 20,143
2025 provisional 22,583

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Toyota
2010 7.8%
2011 5.7%
2012 6.2%
2013 6.7%
2014 6.5%
2015 6.0%
2016 6.1%
2017 6.2%
2018 6.3%
2019 6.5%
2020 7.9%
2021 8.1%
2022 8.1%
2023 8.2%
2024 7.5%
2025 provisional 8.7%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. COROLLA 30.3%
  2. RAV4 23.6%
  3. YARIS CROSS 15.6%
  4. YARIS 13.7%
  5. C-HR 8.7%
  6. BZ4X 2.6%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.