Škoda
20.0%
of new registrations
Share change +5.2 pp
Registration growth +51.0%
Market shares
Which brands lead in Estonia?
Estonia, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Toyota
17.5%
of new registrations
Share change −1.0 pp
Registration growth +5.7%
Volkswagen
9.1%
of new registrations
Share change +3.8 pp
Registration growth +91.4%
Kia
6.6%
of new registrations
Share change −1.3 pp
Registration growth −7.1%
Renault
5.9%
of new registrations
Share change +1.9 pp
Registration growth +63.5%
Dacia
4.6%
of new registrations
Share change +1.3 pp
Registration growth +57.1%
All brands and figures · 49
49 brands
Share of 25,396 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Škoda | 5,076 | +51.0% | 20.0% | +5.2 pp |
| 2 | Toyota | 4,449 | +5.7% | 17.5% | −1.0 pp |
| 3 | Volkswagen | 2,310 | +91.4% | 9.1% | +3.8 pp |
| 4 | Kia | 1,682 | −7.1% | 6.6% | −1.3 pp |
| 5 | Renault | 1,494 | +63.5% | 5.9% | +1.9 pp |
| 6 | Dacia | 1,178 | +57.1% | 4.6% | +1.3 pp |
| 7 | Audi | 1,027 | −59.7% | 4.0% | −7.1 pp |
| 8 | Peugeot | 913 | +3.8% | 3.6% | −0.3 pp |
| 9 | Hyundai | 714 | +3.6% | 2.8% | −0.2 pp |
| 10 | Subaru | 710 | −6.3% | 2.8% | −0.5 pp |
| 11 | Mercedes-Benz | 678 | +12.4% | 2.7% | 0.0 pp |
| 12 | Citroën | 675 | +65.4% | 2.7% | +0.9 pp |
| 13 | BMW | 562 | −13.9% | 2.2% | −0.7 pp |
| 14 | Honda | 535 | +30.2% | 2.1% | +0.3 pp |
| 15 | Nissan | 525 | −7.2% | 2.1% | −0.4 pp |
| 16 | Volvo | 521 | +15.8% | 2.1% | +0.1 pp |
| 17 | Porsche | 355 | +28.2% | 1.4% | +0.2 pp |
| 18 | Mazda | 260 | −21.7% | 1.0% | −0.4 pp |
| 19 | Lexus | 250 | +35.1% | 1.0% | +0.2 pp |
| 20 | Cupra | 223 | −8.6% | 0.9% | −0.2 pp |
| 21 | Ford | 215 | −19.5% | 0.8% | −0.3 pp |
| 22 | Land Rover | 171 | −15.3% | 0.7% | −0.2 pp |
| 23 | Tesla | 165 | −40.2% | 0.6% | −0.6 pp |
| 24 | Opel | 146 | −41.6% | 0.6% | −0.5 pp |
| 25 | Suzuki | 126 | −27.2% | 0.5% | −0.3 pp |
| 26 | Great Wall | 81 | – | 0.3% | +0.3 pp |
| 27 | SEAT | 66 | −34.7% | 0.3% | −0.2 pp |
| 28 | Lamborghini | 58 | +34.9% | 0.2% | 0.0 pp |
| 29 | Bentley | 38 | −5.0% | 0.1% | 0.0 pp |
| 30 | MINI | 25 | −26.5% | 0.1% | −0.1 pp |
| 31 | Jeep | 21 | 0.0% | 0.1% | 0.0 pp |
| 32 | Mitsubishi | 19 | – | 0.1% | +0.1 pp |
| 33 | Ferrari | 15 | −16.7% | 0.1% | 0.0 pp |
| 34 | DFSK | 14 | +180.0% | 0.1% | 0.0 pp |
| 35 | Ineos | 13 | – | 0.1% | +0.1 pp |
| 36 | Jaguar | 12 | −36.8% | <0.1% | 0.0 pp |
| 37 | SsangYong | 12 | −7.7% | <0.1% | 0.0 pp |
| 38 | Alfa Romeo | 10 | −9.1% | <0.1% | 0.0 pp |
| 39 | Aston Martin | 9 | – | <0.1% | 0.0 pp |
| 40 | Fiat | 9 | +12.5% | <0.1% | 0.0 pp |
| 41 | Maserati | 9 | −35.7% | <0.1% | 0.0 pp |
| 42 | Maxus | 8 | +100.0% | <0.1% | 0.0 pp |
| 43 | SWM | 6 | – | <0.1% | 0.0 pp |
| 44 | Mercedes-AMG | 4 | −42.9% | <0.1% | 0.0 pp |
| 45 | KG Mobility | 2 | – | <0.1% | 0.0 pp |
| 46 | Rolls-Royce | 2 | +100.0% | <0.1% | 0.0 pp |
| 47 | Aiways | 1 | – | <0.1% | 0.0 pp |
| 48 | McLaren | 1 | −50.0% | <0.1% | 0.0 pp |
| 49 | Skywell | 1 | – | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.