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Estonia · 2024

How is Kia doing in Estonia?

Kia accounts for 6.6% of new car registrations in Estonia in 2024, with 1,682 cars.

Registrations 2024

1,682

−7.1% vs 2023

Market share

6.6%

−1.3 pp vs 2023

Rank

#4

#4 in 2023

Average CO₂

132g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 4.7% of this brand’s registrations in the selected market and period.

Share of new registrations in Estonia, 2024.

Plug-in cars

6.7%

113 new cars

+1.0 pp vs previous year

Non-plug-in cars

93.3%

1,569 new cars

−1.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

47.3%

795 new cars

+8.1 pp vs previous year

Combustion engine

46.0%

774 new cars

−9.0 pp vs previous year

Battery electric

4.7%

79 new cars

−0.3 pp vs previous year

Plug-in hybrid

2.0%

34 new cars

+1.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, Estonia

Lighter bars are provisional.

View as table
Period Kia
2010 303
2011 470
2012 948
2013 1,080
2014 1,118
2015 1,059
2016 1,225
2017 1,577
2018 1,744
2019 1,806
2020 1,252
2021 1,867
2022 1,635
2023 1,811
2024 1,682
2025 provisional 894

Market share per year

Percent of registrations, Estonia

Dashed lines are provisional.

View as table
Period Kia
2010 3.0%
2011 2.8%
2012 4.9%
2013 5.5%
2014 5.3%
2015 5.0%
2016 5.4%
2017 6.1%
2018 6.6%
2019 6.6%
2020 6.8%
2021 8.4%
2022 8.1%
2023 8.0%
2024 6.6%
2025 provisional 6.9%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. SPORTAGE 46.0%
  2. CEED 20.6%
  3. SORENTO 6.7%
  4. PROCEED 6.2%
  5. XCEED 5.8%
  6. NIRO 4.8%

Largest brands in Estonia

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.