Škoda
15.1%
of new registrations
Share change +4.0 pp
Registration growth +53.5%
Market shares
Which brands lead in Bulgaria?
Bulgaria, 2024. Share of all registrations in the selection.
Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Toyota
12.5%
of new registrations
Share change +0.2 pp
Registration growth +14.6%
Dacia
11.1%
of new registrations
Share change 0.0 pp
Registration growth +13.0%
Volkswagen
7.6%
of new registrations
Share change −1.0 pp
Registration growth −0.4%
Kia
6.4%
of new registrations
Share change −0.1 pp
Registration growth +10.9%
Renault
6.4%
of new registrations
Share change −0.2 pp
Registration growth +9.7%
All brands and figures · 59
59 brands
Share of 42,006 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Škoda | 6,352 | +53.5% | 15.1% | +4.0 pp |
| 2 | Toyota | 5,253 | +14.6% | 12.5% | +0.2 pp |
| 3 | Dacia | 4,670 | +13.0% | 11.1% | 0.0 pp |
| 4 | Volkswagen | 3,187 | −0.4% | 7.6% | −1.0 pp |
| 5 | Kia | 2,706 | +10.9% | 6.4% | −0.1 pp |
| 6 | Renault | 2,703 | +9.7% | 6.4% | −0.2 pp |
| 7 | Hyundai | 2,336 | −11.3% | 5.6% | −1.5 pp |
| 8 | BMW | 1,856 | +6.3% | 4.4% | −0.3 pp |
| 9 | Mercedes-Benz | 1,522 | +2.3% | 3.6% | −0.4 pp |
| 10 | Peugeot | 1,454 | −1.7% | 3.5% | −0.5 pp |
| 11 | Ford | 1,412 | +18.3% | 3.4% | +0.2 pp |
| 12 | Nissan | 1,205 | +52.3% | 2.9% | +0.7 pp |
| 13 | Opel | 1,042 | −14.0% | 2.5% | −0.8 pp |
| 14 | Audi | 971 | −6.1% | 2.3% | −0.5 pp |
| 15 | Citroën | 916 | −12.1% | 2.2% | −0.6 pp |
| 16 | Suzuki | 658 | +77.4% | 1.6% | +0.6 pp |
| 17 | Mazda | 606 | +1.5% | 1.4% | −0.2 pp |
| 18 | Volvo | 396 | +16.8% | 0.9% | 0.0 pp |
| 19 | Porsche | 379 | +29.4% | 0.9% | +0.1 pp |
| 20 | Land Rover | 378 | +92.9% | 0.9% | +0.4 pp |
| 21 | Tesla | 307 | −17.5% | 0.7% | −0.3 pp |
| 22 | SEAT | 232 | +29.6% | 0.6% | +0.1 pp |
| 23 | DFSK | 200 | +48.1% | 0.5% | +0.1 pp |
| 24 | Lexus | 178 | +14.8% | 0.4% | 0.0 pp |
| 25 | Honda | 174 | +104.7% | 0.4% | +0.2 pp |
| 26 | Fiat | 141 | +48.4% | 0.3% | +0.1 pp |
| 27 | MINI | 122 | +18.4% | 0.3% | 0.0 pp |
| 28 | Subaru | 98 | −41.0% | 0.2% | −0.2 pp |
| 29 | Jeep | 77 | −33.6% | 0.2% | −0.1 pp |
| 30 | Great Wall | 65 | – | 0.2% | +0.2 pp |
| 31 | DS | 64 | −1.5% | 0.2% | 0.0 pp |
| 32 | Cupra | 42 | +55.6% | 0.1% | 0.0 pp |
| 33 | Jaguar | 40 | +42.9% | 0.1% | 0.0 pp |
| 34 | Alfa Romeo | 39 | −7.1% | 0.1% | 0.0 pp |
| 35 | SsangYong | 34 | −5.6% | 0.1% | 0.0 pp |
| 36 | Maserati | 32 | −56.8% | 0.1% | −0.1 pp |
| 37 | Wey | 19 | +137.5% | <0.1% | 0.0 pp |
| 38 | Ferrari | 18 | +80.0% | <0.1% | 0.0 pp |
| 39 | Mercedes-AMG | 16 | −15.8% | <0.1% | 0.0 pp |
| 40 | Voyah | 14 | – | <0.1% | 0.0 pp |
| 41 | Ineos | 13 | +85.7% | <0.1% | 0.0 pp |
| 42 | Lamborghini | 12 | +33.3% | <0.1% | 0.0 pp |
| 43 | Rolls-Royce | 12 | +50.0% | <0.1% | 0.0 pp |
| 44 | Lynk And Co | 10 | – | <0.1% | 0.0 pp |
| 45 | Aston Martin | 9 | +125.0% | <0.1% | 0.0 pp |
| 46 | Bentley | 8 | +60.0% | <0.1% | 0.0 pp |
| 47 | Mitsubishi | 6 | −86.7% | <0.1% | −0.1 pp |
| 48 | BYD | 4 | – | <0.1% | 0.0 pp |
| 49 | XPeng | 3 | – | <0.1% | 0.0 pp |
| 50 | Chevrolet | 2 | – | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.