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Bulgaria · 2024

How is Kia doing in Bulgaria?

Kia accounts for 6.4% of new car registrations in Bulgaria in 2024, with 2,706 cars.

Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.

Registrations 2024

2,706

+10.9% vs 2023

Market share

6.4%

−0.1 pp vs 2023

Rank

#5

#7 in 2023

Average CO₂

135g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 3.0% of this brand’s registrations in the selected market and period.

Share of new registrations in Bulgaria, 2024.

Plug-in cars

5.0%

135 new cars

+0.9 pp vs previous year

Non-plug-in cars

95.0%

2,571 new cars

−0.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

55.0%

1,489 new cars

−9.8 pp vs previous year

Hybrid (incl. mild hybrids)

40.0%

1,082 new cars

+8.9 pp vs previous year

Battery electric

3.0%

81 new cars

+0.5 pp vs previous year

Plug-in hybrid

2.0%

54 new cars

+0.4 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, Bulgaria

Lighter bars are provisional.

View as table
Period Kia
2010 341
2011 403
2012 947
2013 1,290
2014 1,504
2015 1,695
2016 1,717
2017 2,894
2018 1,904
2019 1,868
2020 1,044
2021 1,669
2022 1,987
2023 2,439
2024 2,706
2025 provisional 2,998

Market share per year

Percent of registrations, Bulgaria

Dashed lines are provisional.

View as table
Period Kia
2010 2.5%
2011 2.9%
2012 6.9%
2013 8.6%
2014 9.1%
2015 9.9%
2016 8.5%
2017 11.2%
2018 6.7%
2019 5.3%
2020 4.7%
2021 6.9%
2022 7.0%
2023 6.6%
2024 6.4%
2025 provisional 6.3%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. SPORTAGE 42.2%
  2. CEED 24.4%
  3. STONIC 9.4%
  4. XCEED 7.3%
  5. NIRO 4.2%
  6. PROCEED 4.0%

Largest brands in Bulgaria

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.