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Bulgaria · 2024

How is Toyota doing in Bulgaria?

Toyota accounts for 12.5% of new car registrations in Bulgaria in 2024, with 5,253 cars.

Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.

Registrations 2024

5,253

+14.6% vs 2023

Market share

12.5%

+0.2 pp vs 2023

Rank

#2

#1 in 2023

Average CO₂

112g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.5% of this brand’s registrations in the selected market and period.

Share of new registrations in Bulgaria, 2024.

Plug-in cars

6.1%

320 new cars

+2.2 pp vs previous year

Non-plug-in cars

93.9%

4,933 new cars

−2.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

72.0%

3,783 new cars

+4.4 pp vs previous year

Combustion engine

21.9%

1,150 new cars

−6.6 pp vs previous year

Plug-in hybrid

5.6%

292 new cars

+2.9 pp vs previous year

Battery electric

0.5%

28 new cars

−0.7 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Bulgaria

Lighter bars are provisional.

View as table
Period Toyota
2010 1,515
2011 1,554
2012 1,455
2013 1,634
2014 1,605
2015 1,769
2016 2,088
2017 2,640
2018 3,011
2019 3,356
2020 2,292
2021 2,947
2022 3,674
2023 4,583
2024 5,253
2025 provisional 5,919

Market share per year

Percent of registrations, Bulgaria

Dashed lines are provisional.

View as table
Period Toyota
2010 10.9%
2011 11.0%
2012 10.6%
2013 10.9%
2014 9.7%
2015 10.3%
2016 10.3%
2017 10.2%
2018 10.5%
2019 9.5%
2020 10.3%
2021 12.1%
2022 13.0%
2023 12.3%
2024 12.5%
2025 provisional 12.4%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. COROLLA 34.4%
  2. C-HR 15.0%
  3. YARIS 13.9%
  4. YARIS CROSS 12.5%
  5. RAV4 11.8%
  6. AYGO X 3.0%

Largest brands in Bulgaria

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.