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Portugal · 2024

How is Mercedes-Benz doing in Portugal?

Mercedes-Benz accounts for 7.9% of new car registrations in Portugal in 2024, with 16,431 cars.

Registrations 2024

16,431

+12.7% vs 2023

Market share

7.9%

+0.6 pp vs 2023

Rank

#2

#4 in 2023

Average CO₂

61g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 17.2% of this brand’s registrations in the selected market and period.

Share of new registrations in Portugal, 2024.

Plug-in cars

65.1%

10,692 new cars

+8.0 pp vs previous year

Non-plug-in cars

34.9%

5,739 new cars

−8.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Plug-in hybrid

47.9%

7,871 new cars

+7.4 pp vs previous year

Hybrid (incl. mild hybrids)

19.4%

3,183 new cars

+1.2 pp vs previous year

Battery electric

17.2%

2,821 new cars

+0.6 pp vs previous year

Combustion engine

15.6%

2,556 new cars

−9.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mercedes-Benz developed?

Registrations per year

Number of cars, Portugal

Lighter bars are provisional.

View as table
Period Mercedes-Benz
2010 9,207
2011 7,247
2012 5,740
2013 7,127
2014 10,402
2015 13,844
2016 15,691
2017 16,711
2018 16,241
2019 16,306
2020 13,537
2021 11,243
2022 11,840
2023 14,575
2024 16,431
2025 provisional 17,500

Market share per year

Percent of registrations, Portugal

Dashed lines are provisional.

View as table
Period Mercedes-Benz
2010 4.1%
2011 4.7%
2012 6.0%
2013 6.8%
2014 7.3%
2015 7.7%
2016 7.5%
2017 7.4%
2018 7.1%
2019 7.3%
2020 9.3%
2021 7.7%
2022 7.6%
2023 7.3%
2024 7.9%
2025 provisional 7.8%

Position by market

2024, all reporting countries

Mercedes-Benz by market
Country Rank Registrations vs previous year Share Share change
Germany 2 245,879 −7.2% 9.0% −0.6 pp
France 8 52,582 −0.3% 2.9% +0.1 pp
Italy 12 51,901 +1.0% 3.3% +0.1 pp
Spain 9 49,483 +9.6% 4.7% 0.0 pp
Belgium 4 31,552 −10.6% 7.0% −0.4 pp
Poland 7 26,906 +29.1% 5.0% +0.6 pp
Portugal 2 16,431 +12.7% 7.9% +0.6 pp
Sweden 6 15,499 +3.4% 5.8% +0.7 pp
Denmark 4 12,675 +17.0% 7.4% +1.2 pp
Netherlands 13 12,497 +8.6% 3.3% +0.2 pp
Austria 6 11,977 +0.6% 4.7% −0.3 pp
Czechia 7 7,767 −5.0% 3.4% −0.4 pp
Romania 8 5,330 +15.9% 3.5% +0.3 pp
Hungary 9 4,974 +13.9% 4.3% +0.1 pp
Norway 11 4,005 −22.3% 3.1% −0.9 pp
Luxembourg 3 3,856 −4.2% 8.2% 0.0 pp
Finland 7 3,538 −26.7% 4.9% −0.7 pp
Greece 16 3,384 −18.5% 2.5% −0.6 pp
Ireland 13 3,171 +10.3% 2.7% +0.3 pp
Slovakia 8 3,157 −2.4% 3.4% −0.2 pp
Bulgaria 9 1,522 +2.3% 3.6% −0.4 pp
Croatia 17 1,357 −15.2% 2.1% −0.7 pp
Slovenia 15 1,118 −19.2% 2.1% −0.7 pp
Lithuania 10 817 +0.5% 2.7% −0.3 pp
Estonia 11 678 +12.4% 2.7% 0.0 pp
Cyprus 7 668 +0.5% 4.5% −0.2 pp
Latvia 14 366 +3.7% 2.1% +0.2 pp
Iceland 12 251 −41.5% 2.6% +0.1 pp
Malta 17 144 −6.5% 1.9% −0.2 pp

Top models

Variants are grouped into model families

  1. A-CLASS 23.0%
  2. E-CLASS 10.2%
  3. C-CLASS 10.1%
  4. GLC 9.6%
  5. GLA 9.0%
  6. EQA 7.0%

Largest brands in Portugal

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.