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Portugal · 2024

How is BMW doing in Portugal?

BMW accounts for 6.4% of new car registrations in Portugal in 2024, with 13,389 cars.

Registrations 2024

13,389

−3.8% vs 2023

Market share

6.4%

−0.6 pp vs 2023

Rank

#5

#5 in 2023

Average CO₂

57g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 30.4% of this brand’s registrations in the selected market and period.

Share of new registrations in Portugal, 2024.

Plug-in cars

63.6%

8,511 new cars

+3.0 pp vs previous year

Non-plug-in cars

36.4%

4,878 new cars

−3.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Plug-in hybrid

33.2%

4,443 new cars

−2.4 pp vs previous year

Battery electric

30.4%

4,068 new cars

+5.4 pp vs previous year

Combustion engine

24.8%

3,324 new cars

−4.5 pp vs previous year

Hybrid (incl. mild hybrids)

11.6%

1,554 new cars

+1.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, Portugal

Lighter bars are provisional.

View as table
Period BMW
2010 9,706
2011 7,335
2012 6,334
2013 7,608
2014 10,575
2015 12,838
2016 14,209
2017 14,504
2018 13,808
2019 14,029
2020 10,649
2021 11,464
2022 9,763
2023 13,924
2024 13,389
2025 provisional 14,051

Market share per year

Percent of registrations, Portugal

Dashed lines are provisional.

View as table
Period BMW
2010 4.4%
2011 4.8%
2012 6.6%
2013 7.2%
2014 7.4%
2015 7.2%
2016 6.8%
2017 6.5%
2018 6.0%
2019 6.3%
2020 7.4%
2021 7.8%
2022 6.3%
2023 7.0%
2024 6.4%
2025 provisional 6.3%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. X1 15.6%
  2. 1 SERIES 14.0%
  3. 2 SERIES 10.2%
  4. I4 9.8%
  5. 5 SERIES 9.3%
  6. 3 SERIES 9.3%

Largest brands in Portugal

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.