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Latvia · 2024

How is Toyota doing in Latvia?

Toyota accounts for 16.4% of new car registrations in Latvia in 2024, with 2,833 cars.

Registrations 2024

2,833

−21.8% vs 2023

Market share

16.4%

−3.4 pp vs 2023

Rank

#1

#1 in 2023

Average CO₂

122g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.3% of this brand’s registrations in the selected market and period.

Share of new registrations in Latvia, 2024.

Plug-in cars

4.3%

123 new cars

+1.4 pp vs previous year

Non-plug-in cars

95.7%

2,710 new cars

−1.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

80.8%

2,289 new cars

+18.1 pp vs previous year

Combustion engine

14.9%

421 new cars

−19.5 pp vs previous year

Plug-in hybrid

3.0%

86 new cars

+0.9 pp vs previous year

Battery electric

1.3%

37 new cars

+0.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Latvia

Lighter bars are provisional.

View as table
Period Toyota
2010 849
2011 1,025
2012 1,188
2013 1,235
2014 1,594
2015 1,614
2016 1,675
2017 2,116
2018 2,344
2019 2,826
2020 1,964
2021 2,479
2022 2,998
2023 3,623
2024 2,833
2025 provisional 4,183

Market share per year

Percent of registrations, Latvia

Dashed lines are provisional.

View as table
Period Toyota
2010 13.9%
2011 9.8%
2012 11.6%
2013 11.9%
2014 13.1%
2015 11.9%
2016 11.0%
2017 13.7%
2018 15.2%
2019 16.9%
2020 15.9%
2021 17.5%
2022 18.4%
2023 19.9%
2024 16.4%
2025 provisional 18.9%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. COROLLA 27.9%
  2. RAV4 23.6%
  3. YARIS CROSS 17.5%
  4. C-HR 8.5%
  5. YARIS 5.4%
  6. LAND CRUISER 4.6%

Largest brands in Latvia

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.