Toyota
16.4%
of new registrations
Share change −3.4 pp
Registration growth −21.8%
Market shares
Which brands lead in Latvia?
Latvia, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Škoda
15.0%
of new registrations
Share change +0.5 pp
Registration growth −2.4%
Volkswagen
11.5%
of new registrations
Share change +0.8 pp
Registration growth +1.7%
Dacia
5.5%
of new registrations
Share change +0.2 pp
Registration growth −2.4%
Kia
4.6%
of new registrations
Share change −0.3 pp
Registration growth −11.4%
BMW
4.4%
of new registrations
Share change −0.1 pp
Registration growth −7.5%
All brands and figures · 46
46 brands
Share of 17,232 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Toyota | 2,833 | −21.8% | 16.4% | −3.4 pp |
| 2 | Škoda | 2,592 | −2.4% | 15.0% | +0.5 pp |
| 3 | Volkswagen | 1,984 | +1.7% | 11.5% | +0.8 pp |
| 4 | Dacia | 943 | −2.4% | 5.5% | +0.2 pp |
| 5 | Kia | 801 | −11.4% | 4.6% | −0.3 pp |
| 6 | BMW | 755 | −7.5% | 4.4% | −0.1 pp |
| 7 | Audi | 752 | +25.8% | 4.4% | +1.1 pp |
| 8 | Nissan | 687 | −22.5% | 4.0% | −0.9 pp |
| 9 | Hyundai | 668 | −10.1% | 3.9% | −0.2 pp |
| 10 | Peugeot | 664 | +32.8% | 3.9% | +1.1 pp |
| 11 | Renault | 633 | +61.5% | 3.7% | +1.5 pp |
| 12 | Volvo | 447 | +17.3% | 2.6% | +0.5 pp |
| 13 | Opel | 367 | +22.3% | 2.1% | +0.5 pp |
| 14 | Mercedes-Benz | 366 | +3.7% | 2.1% | +0.2 pp |
| 15 | Cupra | 338 | −24.9% | 2.0% | −0.5 pp |
| 16 | Porsche | 324 | +20.9% | 1.9% | +0.4 pp |
| 17 | Ford | 313 | −43.6% | 1.8% | −1.2 pp |
| 18 | Subaru | 306 | −18.6% | 1.8% | −0.3 pp |
| 19 | Lexus | 289 | +2.1% | 1.7% | +0.1 pp |
| 20 | Citroën | 167 | +12.8% | 1.0% | +0.2 pp |
| 21 | Land Rover | 156 | −9.8% | 0.9% | 0.0 pp |
| 22 | Great Wall | 151 | – | 0.9% | +0.9 pp |
| 23 | Honda | 131 | +12.0% | 0.8% | +0.1 pp |
| 24 | Tesla | 121 | −22.9% | 0.7% | −0.2 pp |
| 25 | Mazda | 119 | −17.4% | 0.7% | −0.1 pp |
| 26 | SEAT | 109 | −51.1% | 0.6% | −0.6 pp |
| 27 | Suzuki | 63 | −38.2% | 0.4% | −0.2 pp |
| 28 | Jaguar | 33 | +94.1% | 0.2% | +0.1 pp |
| 29 | MINI | 31 | −32.6% | 0.2% | −0.1 pp |
| 30 | SsangYong | 19 | +137.5% | 0.1% | +0.1 pp |
| 31 | Bentley | 18 | −50.0% | 0.1% | −0.1 pp |
| 32 | McLaren | 8 | +300.0% | <0.1% | 0.0 pp |
| 33 | Alfa Romeo | 7 | −12.5% | <0.1% | 0.0 pp |
| 34 | Maserati | 7 | −41.7% | <0.1% | 0.0 pp |
| 35 | Fiat | 5 | +66.7% | <0.1% | 0.0 pp |
| 36 | Aston Martin | 4 | −20.0% | <0.1% | 0.0 pp |
| 37 | Lamborghini | 4 | +300.0% | <0.1% | 0.0 pp |
| 38 | Mercedes-AMG | 4 | −42.9% | <0.1% | 0.0 pp |
| 39 | Jeep | 3 | 0.0% | <0.1% | 0.0 pp |
| 40 | KG Mobility | 3 | – | <0.1% | 0.0 pp |
| 41 | Dongfeng | 2 | – | <0.1% | 0.0 pp |
| 42 | Chevrolet | 1 | – | <0.1% | 0.0 pp |
| 43 | DFSK | 1 | 0.0% | <0.1% | 0.0 pp |
| 44 | Ferrari | 1 | – | <0.1% | 0.0 pp |
| 45 | Forthing | 1 | −50.0% | <0.1% | 0.0 pp |
| 46 | Seres | 1 | – | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.