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Italy · 2024

How is BMW doing in Italy?

BMW accounts for 4.6% of new car registrations in Italy in 2024, with 70,993 cars.

Registrations 2024

70,993

+17.3% vs 2023

Market share

4.6%

+0.7 pp vs 2023

Rank

#7

#10 in 2023

Average CO₂

129g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 5.7% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

14.1%

9,990 new cars

−1.5 pp vs previous year

Non-plug-in cars

85.9%

61,003 new cars

+1.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

48.0%

34,111 new cars

+5.2 pp vs previous year

Combustion engine

37.9%

26,892 new cars

−3.7 pp vs previous year

Plug-in hybrid

8.4%

5,967 new cars

−2.0 pp vs previous year

Battery electric

5.7%

4,023 new cars

+0.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period BMW
2010 53,625
2011 50,522
2012 42,492
2013 42,600
2014 43,669
2015 49,767
2016 59,853
2017 60,893
2018 57,140
2019 58,144
2020 46,012
2021 51,246
2022 47,398
2023 60,513
2024 70,993
2025 provisional 72,552

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period BMW
2010 2.7%
2011 2.9%
2012 3.0%
2013 3.3%
2014 3.2%
2015 3.2%
2016 3.3%
2017 3.1%
2018 2.9%
2019 3.0%
2020 3.3%
2021 3.5%
2022 3.6%
2023 3.9%
2024 4.6%
2025 provisional 4.8%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. X1 28.9%
  2. 1 SERIES 11.5%
  3. X3 9.9%
  4. 3 SERIES 9.5%
  5. X2 8.5%
  6. 2 SERIES 5.8%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.