Plug-in cars
2.5%
3,029 new cars
+1.2 pp vs previous year
Italy · 2024
How is Toyota doing in Italy?
Toyota accounts for 7.9% of new car registrations in Italy in 2024, with 122,925 cars.
Registrations 2024
122,925
+24.6% vs 2023
Market share
7.9%
+1.6 pp vs 2023
Rank
#2
#3 in 2023
Average CO₂
104g/km
WLTP test cycle
Electric, hybrid or combustion?
Are all new cars electric?
Fully electric cars account for 0.3% of this brand’s registrations in the selected market and period.
Share of new registrations in Italy, 2024.
Non-plug-in cars
97.5%
119,896 new cars
−1.2 pp vs previous year
Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:
Hybrid (incl. mild hybrids)
78.1%
95,995 new cars
−0.1 pp vs previous year
Combustion engine
19.4%
23,900 new cars
−1.1 pp vs previous year
Plug-in hybrid
2.2%
2,691 new cars
+1.2 pp vs previous year
Battery electric
0.3%
338 new cars
0.0 pp vs previous year
Fuel cell
<0.1%
1 new cars
0.0 pp vs previous year
Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.
How has Toyota developed?
Registrations per year
Number of cars, Italy
Lighter bars are provisional.
View as table
| Period | Toyota |
|---|---|
| 2010 | 77,568 |
| 2011 | 68,860 |
| 2012 | 56,345 |
| 2013 | 55,680 |
| 2014 | 62,867 |
| 2015 | 68,878 |
| 2016 | 76,039 |
| 2017 | 89,200 |
| 2018 | 91,867 |
| 2019 | 90,149 |
| 2020 | 71,208 |
| 2021 | 84,887 |
| 2022 | 92,069 |
| 2023 | 98,649 |
| 2024 | 122,925 |
| 2025 provisional | 119,508 |
Market share per year
Percent of registrations, Italy
Dashed lines are provisional.
View as table
| Period | Toyota |
|---|---|
| 2010 | 4.0% |
| 2011 | 3.9% |
| 2012 | 4.0% |
| 2013 | 4.3% |
| 2014 | 4.6% |
| 2015 | 4.4% |
| 2016 | 4.2% |
| 2017 | 4.5% |
| 2018 | 4.6% |
| 2019 | 4.7% |
| 2020 | 5.2% |
| 2021 | 5.8% |
| 2022 | 7.0% |
| 2023 | 6.3% |
| 2024 | 7.9% |
| 2025 provisional | 7.9% |
Position by market
2024, all reporting countries
| Country | Rank | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| France | 4 | 134,994 | +17.4% | 7.4% | +1.3 pp |
| Italy | 2 | 122,925 | +24.6% | 7.9% | +1.6 pp |
| Poland | 1 | 103,521 | +13.5% | 19.2% | 0.0 pp |
| Spain | 1 | 100,872 | +21.5% | 9.5% | +1.0 pp |
| Germany | 8 | 95,267 | +27.0% | 3.5% | +0.8 pp |
| Netherlands | 4 | 29,853 | +21.0% | 7.9% | +1.1 pp |
| Belgium | 7 | 23,650 | +0.4% | 5.3% | +0.3 pp |
| Greece | 1 | 23,479 | +43.6% | 17.2% | +5.0 pp |
| Sweden | 4 | 20,143 | −16.9% | 7.5% | −0.7 pp |
| Czechia | 3 | 18,911 | +9.2% | 8.3% | +0.3 pp |
| Ireland | 1 | 17,079 | +6.4% | 14.3% | +0.9 pp |
| Hungary | 2 | 14,275 | +2.5% | 12.2% | −1.2 pp |
| Norway | 3 | 13,678 | −13.2% | 10.6% | −1.8 pp |
| Denmark | 3 | 13,187 | +9.9% | 7.7% | +0.8 pp |
| Romania | 2 | 12,799 | +21.1% | 8.5% | +1.1 pp |
| Finland | 1 | 12,449 | −12.7% | 17.3% | +0.6 pp |
| Portugal | 7 | 11,149 | +10.0% | 5.4% | +0.2 pp |
| Austria | 8 | 11,120 | +13.2% | 4.4% | +0.3 pp |
| Slovakia | 2 | 9,212 | −6.7% | 10.1% | −1.2 pp |
| Lithuania | 1 | 6,119 | +10.1% | 20.5% | −0.1 pp |
| Bulgaria | 2 | 5,253 | +14.6% | 12.5% | +0.2 pp |
| Estonia | 2 | 4,449 | +5.7% | 17.5% | −1.0 pp |
| Croatia | 4 | 4,224 | +32.5% | 6.5% | +1.0 pp |
| Slovenia | 4 | 3,394 | +3.6% | 6.5% | −0.3 pp |
| Latvia | 1 | 2,833 | −21.8% | 16.4% | −3.4 pp |
| Iceland | 1 | 1,604 | −46.5% | 16.5% | −0.7 pp |
| Luxembourg | 13 | 1,210 | +14.9% | 2.6% | +0.4 pp |
| Malta | 1 | 1,054 | −24.0% | 14.1% | −5.4 pp |
| Cyprus | 32 | 14 | −99.2% | 0.1% | −12.7 pp |
Choose another period or refine the analysis Year, market and filters
These are new passenger car registrations, not sales contracts or used cars.
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.