Toyota
16.5%
of new registrations
Share change −0.7 pp
Registration growth −46.5%
Market shares
Which brands lead in Iceland?
Iceland, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Kia
13.5%
of new registrations
Share change +2.2 pp
Registration growth −33.2%
Hyundai
11.9%
of new registrations
Share change +6.7 pp
Registration growth +29.4%
Dacia
8.1%
of new registrations
Share change +1.9 pp
Registration growth −27.1%
Tesla
5.8%
of new registrations
Share change −14.6 pp
Registration growth −84.2%
Škoda
5.3%
of new registrations
Share change +2.6 pp
Registration growth +9.7%
All brands and figures · 40
40 brands
Share of 9,692 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Toyota | 1,604 | −46.5% | 16.5% | −0.7 pp |
| 2 | Kia | 1,307 | −33.2% | 13.5% | +2.2 pp |
| 3 | Hyundai | 1,149 | +29.4% | 11.9% | +6.7 pp |
| 4 | Dacia | 788 | −27.1% | 8.1% | +1.9 pp |
| 5 | Tesla | 559 | −84.2% | 5.8% | −14.6 pp |
| 6 | Škoda | 510 | +9.7% | 5.3% | +2.6 pp |
| 7 | Volvo | 365 | −29.9% | 3.8% | +0.8 pp |
| 8 | Suzuki | 342 | +7.2% | 3.5% | +1.7 pp |
| 9 | Land Rover | 336 | −5.4% | 3.5% | +1.4 pp |
| 10 | Mazda | 332 | −34.6% | 3.4% | +0.5 pp |
| 11 | Nissan | 253 | −3.4% | 2.6% | +1.1 pp |
| 12 | Mercedes-Benz | 251 | −41.5% | 2.6% | +0.1 pp |
| 13 | Volkswagen | 195 | −78.3% | 2.0% | −3.2 pp |
| 14 | Honda | 182 | +136.4% | 1.9% | +1.4 pp |
| 15 | BMW | 144 | −43.1% | 1.5% | 0.0 pp |
| 16 | Ford | 143 | −55.6% | 1.5% | −0.4 pp |
| 17 | Renault | 133 | −55.4% | 1.4% | −0.3 pp |
| 18 | Audi | 104 | −60.0% | 1.1% | −0.4 pp |
| 19 | BYD | 104 | +55.2% | 1.1% | +0.7 pp |
| 20 | Subaru | 103 | −54.8% | 1.1% | −0.2 pp |
| 21 | KG Mobility | 97 | – | 1.0% | +1.0 pp |
| 22 | Peugeot | 90 | −55.2% | 0.9% | −0.2 pp |
| 23 | Polestar | 77 | −72.2% | 0.8% | −0.8 pp |
| 24 | Mitsubishi | 69 | +56.8% | 0.7% | +0.5 pp |
| 25 | Lexus | 66 | −53.2% | 0.7% | −0.1 pp |
| 26 | Jeep | 64 | −67.8% | 0.7% | −0.5 pp |
| 27 | MG | 56 | −72.0% | 0.6% | −0.6 pp |
| 28 | Porsche | 54 | −6.9% | 0.6% | +0.2 pp |
| 29 | Smart | 46 | −37.0% | 0.5% | +0.1 pp |
| 30 | XPeng | 44 | – | 0.5% | +0.5 pp |
| 31 | Opel | 34 | −74.8% | 0.4% | −0.4 pp |
| 32 | Citroën | 20 | −77.8% | 0.2% | −0.3 pp |
| 33 | Great Wall | 17 | −5.6% | 0.2% | +0.1 pp |
| 34 | Ineos | 14 | +180.0% | 0.1% | +0.1 pp |
| 35 | SsangYong | 13 | −35.0% | 0.1% | 0.0 pp |
| 36 | Jaguar | 12 | −33.3% | 0.1% | 0.0 pp |
| 37 | MINI | 9 | −35.7% | 0.1% | 0.0 pp |
| 38 | Alfa Romeo | 2 | −33.3% | <0.1% | 0.0 pp |
| 39 | Fiat | 2 | −50.0% | <0.1% | 0.0 pp |
| 40 | Maxus | 2 | −96.8% | <0.1% | −0.3 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.