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Iceland · 2024

How is Toyota doing in Iceland?

Toyota accounts for 16.5% of new car registrations in Iceland in 2024, with 1,604 cars.

Registrations 2024

1,604

−46.5% vs 2023

Market share

16.5%

−0.7 pp vs 2023

Rank

#1

#2 in 2023

Average CO₂

170g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.6% of this brand’s registrations in the selected market and period.

Share of new registrations in Iceland, 2024.

Plug-in cars

5.0%

80 new cars

−20.5 pp vs previous year

Non-plug-in cars

95.0%

1,524 new cars

+20.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

51.1%

819 new cars

+7.0 pp vs previous year

Combustion engine

44.0%

705 new cars

+13.5 pp vs previous year

Plug-in hybrid

4.4%

70 new cars

+1.8 pp vs previous year

Battery electric

0.6%

10 new cars

−22.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Iceland

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Toyota
2010 incomplete –
2011 incomplete –
2012 incomplete –
2013 incomplete –
2014 incomplete –
2015 incomplete –
2016 incomplete –
2017 incomplete –
2018 2,898
2019 1,972
2020 1,376
2021 1,737
2022 2,754
2023 2,996
2024 1,604
2025 provisional 1,659

Market share per year

Percent of registrations, Iceland

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Toyota
2010 incomplete –
2011 incomplete –
2012 incomplete –
2013 incomplete –
2014 incomplete –
2015 incomplete –
2016 incomplete –
2017 incomplete –
2018 16.3%
2019 17.1%
2020 14.9%
2021 14.1%
2022 16.7%
2023 17.2%
2024 16.5%
2025 provisional 12.3%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. LAND CRUISER 35.8%
  2. RAV4 22.6%
  3. YARIS 12.3%
  4. COROLLA 6.2%
  5. YARIS CROSS 6.1%
  6. C-HR 4.9%

Largest brands in Iceland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.