Toyota
17.3%
of new registrations
Share change +0.6 pp
Registration growth −12.7%
Market shares
Which brands lead in Finland?
Finland, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Volvo
10.9%
of new registrations
Share change +2.3 pp
Registration growth +7.1%
Škoda
10.2%
of new registrations
Share change −0.1 pp
Registration growth −16.4%
Volkswagen
8.9%
of new registrations
Share change +0.2 pp
Registration growth −13.3%
Kia
7.4%
of new registrations
Share change −0.4 pp
Registration growth −19.5%
Tesla
5.2%
of new registrations
Share change −2.0 pp
Registration growth −39.5%
All brands and figures · 54
54 brands
Share of 71,813 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Toyota | 12,449 | −12.7% | 17.3% | +0.6 pp |
| 2 | Volvo | 7,801 | +7.1% | 10.9% | +2.3 pp |
| 3 | Škoda | 7,358 | −16.4% | 10.2% | −0.1 pp |
| 4 | Volkswagen | 6,399 | −13.3% | 8.9% | +0.2 pp |
| 5 | Kia | 5,314 | −19.5% | 7.4% | −0.4 pp |
| 6 | Tesla | 3,714 | −39.5% | 5.2% | −2.0 pp |
| 7 | Mercedes-Benz | 3,538 | −26.7% | 4.9% | −0.7 pp |
| 8 | BMW | 3,504 | −29.5% | 4.9% | −1.0 pp |
| 9 | Hyundai | 3,101 | +26.8% | 4.3% | +1.4 pp |
| 10 | Nissan | 2,955 | +12.3% | 4.1% | +1.0 pp |
| 11 | Audi | 2,559 | −27.6% | 3.6% | −0.6 pp |
| 12 | Ford | 2,020 | −15.7% | 2.8% | 0.0 pp |
| 13 | Peugeot | 1,183 | −51.4% | 1.6% | −1.2 pp |
| 14 | Opel | 1,075 | −43.5% | 1.5% | −0.7 pp |
| 15 | Renault | 910 | +25.0% | 1.3% | +0.4 pp |
| 16 | Polestar | 901 | −4.9% | 1.3% | +0.1 pp |
| 17 | Mazda | 870 | −21.3% | 1.2% | −0.1 pp |
| 18 | Suzuki | 761 | +9.2% | 1.1% | +0.2 pp |
| 19 | Mitsubishi | 627 | +5.7% | 0.9% | +0.2 pp |
| 20 | BYD | 547 | +324.0% | 0.8% | +0.6 pp |
| 21 | Dacia | 517 | −35.1% | 0.7% | −0.2 pp |
| 22 | Citroën | 501 | −59.6% | 0.7% | −0.8 pp |
| 23 | Lexus | 435 | +8.5% | 0.6% | +0.1 pp |
| 24 | Subaru | 424 | +54.7% | 0.6% | +0.3 pp |
| 25 | Porsche | 418 | +75.6% | 0.6% | +0.3 pp |
| 26 | Cupra | 402 | −31.2% | 0.6% | −0.1 pp |
| 27 | Land Rover | 290 | −39.5% | 0.4% | −0.2 pp |
| 28 | SEAT | 222 | −41.3% | 0.3% | −0.1 pp |
| 29 | Honda | 203 | +1.0% | 0.3% | 0.0 pp |
| 30 | Smart | 173 | >+999% | 0.2% | +0.2 pp |
| 31 | MG | 140 | – | 0.2% | +0.2 pp |
| 32 | MINI | 127 | −37.4% | 0.2% | −0.1 pp |
| 33 | Jeep | 62 | +14.8% | 0.1% | 0.0 pp |
| 34 | Alfa Romeo | 61 | +27.1% | 0.1% | 0.0 pp |
| 35 | Fiat | 60 | −66.3% | 0.1% | −0.1 pp |
| 36 | Maxus | 47 | −51.5% | 0.1% | 0.0 pp |
| 37 | SsangYong | 22 | +57.1% | <0.1% | 0.0 pp |
| 38 | Ferrari | 21 | +10.5% | <0.1% | 0.0 pp |
| 39 | Jaguar | 21 | −27.6% | <0.1% | 0.0 pp |
| 40 | KG Mobility | 20 | – | <0.1% | 0.0 pp |
| 41 | DS | 16 | −82.6% | <0.1% | −0.1 pp |
| 42 | Voyah | 12 | +300.0% | <0.1% | 0.0 pp |
| 43 | Maserati | 8 | +300.0% | <0.1% | 0.0 pp |
| 44 | Bentley | 7 | +40.0% | <0.1% | 0.0 pp |
| 45 | Mercedes-AMG | 5 | +400.0% | <0.1% | 0.0 pp |
| 46 | Seres | 3 | – | <0.1% | 0.0 pp |
| 47 | McLaren | 2 | −50.0% | <0.1% | 0.0 pp |
| 48 | Skywell | 2 | – | <0.1% | 0.0 pp |
| 49 | Cadillac | 1 | – | <0.1% | 0.0 pp |
| 50 | Ineos | 1 | – | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.