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Finland · 2024

How is Toyota doing in Finland?

Toyota accounts for 17.3% of new car registrations in Finland in 2024, with 12,449 cars.

Registrations 2024

12,449

−12.7% vs 2023

Market share

17.3%

+0.6 pp vs 2023

Rank

#1

#1 in 2023

Average CO₂

94g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 2.3% of this brand’s registrations in the selected market and period.

Share of new registrations in Finland, 2024.

Plug-in cars

11.3%

1,404 new cars

−1.9 pp vs previous year

Non-plug-in cars

88.7%

11,045 new cars

+1.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

86.2%

10,734 new cars

+5.2 pp vs previous year

Plug-in hybrid

9.0%

1,121 new cars

+1.3 pp vs previous year

Combustion engine

2.5%

311 new cars

−3.4 pp vs previous year

Battery electric

2.3%

283 new cars

−3.1 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Finland

Lighter bars are provisional.

View as table
Period Toyota
2010 14,740
2011 12,943
2012 13,148
2013 12,107
2014 12,332
2015 11,856
2016 12,551
2017 14,568
2018 14,853
2019 15,042
2020 13,231
2021 14,318
2022 14,453
2023 14,254
2024 12,449
2025 provisional 9,765

Market share per year

Percent of registrations, Finland

Dashed lines are provisional.

View as table
Period Toyota
2010 13.6%
2011 10.6%
2012 12.2%
2013 12.1%
2014 12.0%
2015 11.2%
2016 10.9%
2017 12.7%
2018 12.8%
2019 13.8%
2020 14.1%
2021 15.1%
2022 18.2%
2023 16.7%
2024 17.3%
2025 provisional 20.0%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. COROLLA 29.8%
  2. YARIS CROSS 23.3%
  3. YARIS 19.0%
  4. RAV4 11.2%
  5. C-HR 10.8%
  6. BZ4X 2.2%

Largest brands in Finland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.