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Greece · 2024

How is Toyota doing in Greece?

Toyota accounts for 17.2% of new car registrations in Greece in 2024, with 23,479 cars.

Registrations 2024

23,479

+43.6% vs 2023

Market share

17.2%

+5.0 pp vs 2023

Rank

#1

#1 in 2023

Average CO₂

105g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.2% of this brand’s registrations in the selected market and period.

Share of new registrations in Greece, 2024.

Plug-in cars

1.8%

414 new cars

+0.6 pp vs previous year

Non-plug-in cars

98.2%

23,065 new cars

−0.6 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

75.9%

17,825 new cars

+9.1 pp vs previous year

Combustion engine

22.3%

5,240 new cars

−9.8 pp vs previous year

Plug-in hybrid

1.5%

362 new cars

+0.6 pp vs previous year

Battery electric

0.2%

52 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Greece

Lighter bars are provisional.

View as table
Period Toyota
2010 16,663
2011 12,082
2012 5,727
2013 6,527
2014 8,014
2015 8,877
2016 9,523
2017 10,017
2018 11,782
2019 12,595
2020 10,261
2021 13,176
2022 14,868
2023 16,350
2024 23,479
2025 provisional 22,398

Market share per year

Percent of registrations, Greece

Dashed lines are provisional.

View as table
Period Toyota
2010 11.9%
2011 12.4%
2012 9.9%
2013 11.2%
2014 11.3%
2015 11.7%
2016 12.1%
2017 11.4%
2018 11.4%
2019 11.0%
2020 12.9%
2021 13.1%
2022 14.1%
2023 12.2%
2024 17.2%
2025 provisional 15.6%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. YARIS CROSS 34.8%
  2. YARIS 28.9%
  3. C-HR 12.4%
  4. COROLLA 10.6%
  5. AYGO X 9.3%
  6. RAV4 1.7%

Largest brands in Greece

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.