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Romania · 2024

How is Toyota doing in Romania?

Toyota accounts for 8.5% of new car registrations in Romania in 2024, with 12,799 cars.

Registrations 2024

12,799

+21.1% vs 2023

Market share

8.5%

+1.1 pp vs 2023

Rank

#2

#3 in 2023

Average CO₂

111g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.6% of this brand’s registrations in the selected market and period.

Share of new registrations in Romania, 2024.

Plug-in cars

5.2%

662 new cars

0.0 pp vs previous year

Non-plug-in cars

94.8%

12,137 new cars

0.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

85.8%

10,986 new cars

+5.9 pp vs previous year

Combustion engine

9.0%

1,151 new cars

−5.9 pp vs previous year

Plug-in hybrid

4.6%

586 new cars

+0.9 pp vs previous year

Battery electric

0.6%

76 new cars

−0.9 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Romania

Lighter bars are provisional.

View as table
Period Toyota
2010 2,316
2011 2,739
2012 2,278
2013 2,151
2014 2,297
2015 2,863
2016 3,098
2017 3,875
2018 5,077
2019 6,745
2020 6,418
2021 8,939
2022 10,102
2023 10,569
2024 12,799
2025 provisional 14,542

Market share per year

Percent of registrations, Romania

Dashed lines are provisional.

View as table
Period Toyota
2010 2.5%
2011 3.4%
2012 3.4%
2013 3.8%
2014 3.3%
2015 3.5%
2016 3.3%
2017 3.6%
2018 4.0%
2019 4.2%
2020 5.1%
2021 7.4%
2022 7.8%
2023 7.3%
2024 8.5%
2025 provisional 9.3%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. COROLLA 29.4%
  2. RAV4 22.4%
  3. YARIS CROSS 15.3%
  4. C-HR 14.6%
  5. YARIS 7.4%
  6. AYGO X 3.1%

Largest brands in Romania

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.