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Portugal · 2024

How is Toyota doing in Portugal?

Toyota accounts for 5.4% of new car registrations in Portugal in 2024, with 11,149 cars.

Registrations 2024

11,149

+10.0% vs 2023

Market share

5.4%

+0.2 pp vs 2023

Rank

#7

#7 in 2023

Average CO₂

95g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 2.8% of this brand’s registrations in the selected market and period.

Share of new registrations in Portugal, 2024.

Plug-in cars

12.0%

1,340 new cars

+0.2 pp vs previous year

Non-plug-in cars

88.0%

9,809 new cars

−0.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

74.1%

8,265 new cars

+9.3 pp vs previous year

Combustion engine

13.8%

1,544 new cars

−9.5 pp vs previous year

Plug-in hybrid

9.3%

1,033 new cars

+3.5 pp vs previous year

Battery electric

2.8%

307 new cars

−3.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, Portugal

Lighter bars are provisional.

View as table
Period Toyota
2010 11,601
2011 5,568
2012 3,797
2013 4,681
2014 6,476
2015 7,467
2016 8,447
2017 8,648
2018 9,983
2019 9,584
2020 6,193
2021 7,827
2022 8,994
2023 10,138
2024 11,149
2025 provisional 11,426

Market share per year

Percent of registrations, Portugal

Dashed lines are provisional.

View as table
Period Toyota
2010 5.2%
2011 3.6%
2012 4.0%
2013 4.4%
2014 4.5%
2015 4.2%
2016 4.0%
2017 3.9%
2018 4.4%
2019 4.3%
2020 4.3%
2021 5.4%
2022 5.8%
2023 5.1%
2024 5.4%
2025 provisional 5.1%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. YARIS CROSS 29.2%
  2. YARIS 19.7%
  3. COROLLA 14.9%
  4. C-HR 13.3%
  5. AYGO X 8.6%
  6. RAV4 6.2%

Largest brands in Portugal

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.