Fiat
9.2%
of new registrations
Share change −2.0 pp
Registration growth −18.0%
Market shares
Which brands lead in Italy?
Italy, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Toyota
7.9%
of new registrations
Share change +1.6 pp
Registration growth +24.6%
Volkswagen
7.8%
of new registrations
Share change −0.1 pp
Registration growth −1.3%
Dacia
6.3%
of new registrations
Share change +0.8 pp
Registration growth +13.6%
Renault
5.6%
of new registrations
Share change +0.4 pp
Registration growth +7.9%
Peugeot
5.0%
of new registrations
Share change −0.1 pp
Registration growth −2.0%
All brands and figures · 77
77 brands
Share of 1,555,390 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Fiat | 142,654 | −18.0% | 9.2% | −2.0 pp |
| 2 | Toyota | 122,925 | +24.6% | 7.9% | +1.6 pp |
| 3 | Volkswagen | 120,969 | −1.3% | 7.8% | −0.1 pp |
| 4 | Dacia | 97,296 | +13.6% | 6.3% | +0.8 pp |
| 5 | Renault | 87,248 | +7.9% | 5.6% | +0.4 pp |
| 6 | Peugeot | 77,951 | −2.0% | 5.0% | −0.1 pp |
| 7 | BMW | 70,993 | +17.3% | 4.6% | +0.7 pp |
| 8 | Ford | 68,451 | −16.1% | 4.4% | −0.8 pp |
| 9 | Jeep | 68,220 | −4.5% | 4.4% | −0.2 pp |
| 10 | Audi | 67,736 | +1.4% | 4.4% | +0.1 pp |
| 11 | Citroën | 56,767 | +7.6% | 3.6% | +0.3 pp |
| 12 | Mercedes-Benz | 51,901 | +1.0% | 3.3% | +0.1 pp |
| 13 | Hyundai | 49,430 | +1.2% | 3.2% | +0.1 pp |
| 14 | Kia | 47,627 | +1.7% | 3.1% | +0.1 pp |
| 15 | Opel | 43,918 | −0.8% | 2.8% | 0.0 pp |
| 16 | MG | 39,955 | +32.0% | 2.6% | +0.6 pp |
| 17 | Škoda | 38,098 | +13.2% | 2.4% | +0.3 pp |
| 18 | Suzuki | 37,806 | +8.4% | 2.4% | +0.2 pp |
| 19 | Nissan | 34,933 | −7.6% | 2.2% | −0.2 pp |
| 20 | Lancia | 32,164 | −28.1% | 2.1% | −0.8 pp |
| 21 | DR | 24,314 | −24.8% | 1.6% | −0.5 pp |
| 22 | Alfa Romeo | 22,832 | −14.2% | 1.5% | −0.2 pp |
| 23 | Volvo | 19,234 | +13.7% | 1.2% | +0.2 pp |
| 24 | Cupra | 16,777 | −2.1% | 1.1% | 0.0 pp |
| 25 | Tesla | 15,643 | −5.9% | 1.0% | −0.1 pp |
| 26 | Mazda | 14,216 | −6.0% | 0.9% | −0.1 pp |
| 27 | MINI | 12,298 | −34.4% | 0.8% | −0.4 pp |
| 28 | SEAT | 11,523 | −17.8% | 0.7% | −0.2 pp |
| 29 | Land Rover | 9,292 | −9.6% | 0.6% | −0.1 pp |
| 30 | Porsche | 8,186 | +6.6% | 0.5% | 0.0 pp |
| 31 | Honda | 7,447 | +7.2% | 0.5% | 0.0 pp |
| 32 | Lexus | 6,089 | +61.8% | 0.4% | +0.2 pp |
| 33 | DS | 5,383 | −22.9% | 0.3% | −0.1 pp |
| 34 | Mitsubishi | 3,087 | +197.4% | 0.2% | +0.1 pp |
| 35 | Smart | 2,822 | −47.0% | 0.2% | −0.2 pp |
| 36 | BYD | 2,766 | >+999% | 0.2% | +0.2 pp |
| 37 | Maserati | 2,230 | −41.6% | 0.1% | −0.1 pp |
| 38 | Subaru | 1,885 | −35.0% | 0.1% | −0.1 pp |
| 39 | Omoda | 1,775 | – | 0.1% | +0.1 pp |
| 40 | Emc | 1,306 | +50.8% | 0.1% | 0.0 pp |
| 41 | Evo | 1,020 | – | 0.1% | +0.1 pp |
| 42 | Lynk & Co | 982 | −72.8% | 0.1% | −0.2 pp |
| 43 | Jaguar | 912 | −47.8% | 0.1% | −0.1 pp |
| 44 | Sportequipe | 853 | +423.3% | 0.1% | 0.0 pp |
| 45 | Ferrari | 736 | +15.7% | <0.1% | 0.0 pp |
| 46 | Jaecoo | 663 | – | <0.1% | 0.0 pp |
| 47 | DFSK | 492 | +290.5% | <0.1% | 0.0 pp |
| 48 | Lamborghini | 467 | +27.9% | <0.1% | 0.0 pp |
| 49 | SsangYong | 465 | +43.5% | <0.1% | 0.0 pp |
| 50 | Mercedes-AMG | 430 | −12.4% | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.