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Italy · 2024

How is Ford doing in Italy?

Ford accounts for 4.4% of new car registrations in Italy in 2024, with 68,451 cars.

Registrations 2024

68,451

−16.1% vs 2023

Market share

4.4%

−0.8 pp vs 2023

Rank

#8

#5 in 2023

Average CO₂

128g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.9% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

5.7%

3,935 new cars

−3.3 pp vs previous year

Non-plug-in cars

94.3%

64,516 new cars

+3.3 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

62.5%

42,804 new cars

−2.2 pp vs previous year

Combustion engine

31.7%

21,712 new cars

+5.5 pp vs previous year

Plug-in hybrid

3.8%

2,633 new cars

−3.8 pp vs previous year

Battery electric

1.9%

1,302 new cars

+0.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Ford
2010 182,008
2011 146,580
2012 99,017
2013 87,450
2014 91,626
2015 109,303
2016 124,280
2017 134,145
2018 129,655
2019 122,579
2020 89,528
2021 80,833
2022 73,991
2023 81,633
2024 68,451
2025 provisional 60,057

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Ford
2010 9.3%
2011 8.4%
2012 7.1%
2013 6.7%
2014 6.8%
2015 6.9%
2016 6.8%
2017 6.8%
2018 6.6%
2019 6.4%
2020 6.5%
2021 5.6%
2022 5.6%
2023 5.2%
2024 4.4%
2025 provisional 4.0%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. PUMA 41.0%
  2. KUGA 18.5%
  3. FOCUS 16.0%
  4. TOURNEO COURIER 12.0%
  5. TOURNEO CUSTOM 4.1%
  6. FIESTA 3.8%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.