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Italy · 2024

How is Audi doing in Italy?

Audi accounts for 4.4% of new car registrations in Italy in 2024, with 67,736 cars.

Registrations 2024

67,736

+1.4% vs 2023

Market share

4.4%

+0.1 pp vs 2023

Rank

#10

#9 in 2023

Average CO₂

132g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 4.1% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

14.6%

9,899 new cars

+2.4 pp vs previous year

Non-plug-in cars

85.4%

57,837 new cars

−2.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

57.2%

38,718 new cars

−1.3 pp vs previous year

Hybrid (incl. mild hybrids)

28.2%

19,119 new cars

−1.1 pp vs previous year

Plug-in hybrid

10.5%

7,104 new cars

+2.2 pp vs previous year

Battery electric

4.1%

2,795 new cars

+0.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Audi developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Audi
2010 59,007
2011 59,824
2012 51,098
2013 47,790
2014 47,434
2015 53,793
2016 63,941
2017 67,076
2018 62,759
2019 64,432
2020 49,815
2021 55,547
2022 55,491
2023 66,778
2024 67,736
2025 provisional 68,470

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Audi
2010 3.0%
2011 3.4%
2012 3.6%
2013 3.7%
2014 3.5%
2015 3.4%
2016 3.5%
2017 3.4%
2018 3.2%
2019 3.4%
2020 3.6%
2021 3.8%
2022 4.2%
2023 4.3%
2024 4.4%
2025 provisional 4.5%

Position by market

2024, all reporting countries

Audi by market
Country Rank Registrations vs previous year Share Share change
Germany 5 202,041 −18.1% 7.4% −1.5 pp
Italy 10 67,736 +1.4% 4.4% +0.1 pp
France 10 49,116 −3.4% 2.7% 0.0 pp
Spain 12 38,786 −4.6% 3.7% −0.5 pp
Belgium 3 32,803 −7.7% 7.3% −0.1 pp
Poland 6 28,127 +7.9% 5.2% −0.3 pp
Austria 4 15,222 −0.1% 6.0% −0.4 pp
Sweden 7 13,802 −28.2% 5.2% −1.4 pp
Netherlands 11 13,391 −2.3% 3.5% −0.2 pp
Denmark 5 12,346 −6.8% 7.2% −0.4 pp
Norway 8 5,501 +18.0% 4.3% +0.6 pp
Ireland 6 5,369 +3.3% 4.5% +0.2 pp
Portugal 17 4,677 −7.3% 2.2% −0.3 pp
Greece 11 4,364 +6.2% 3.2% +0.1 pp
Czechia 14 3,879 −3.7% 1.7% −0.2 pp
Luxembourg 4 3,439 −12.1% 7.3% −0.7 pp
Hungary 14 3,024 −14.5% 2.6% −0.8 pp
Romania 12 2,829 +5.4% 1.9% 0.0 pp
Finland 11 2,559 −27.6% 3.6% −0.6 pp
Croatia 10 2,495 +5.5% 3.9% −0.3 pp
Slovenia 9 1,914 +7.2% 3.7% 0.0 pp
Slovakia 16 1,701 −3.7% 1.9% −0.2 pp
Lithuania 5 1,563 +36.1% 5.2% +1.0 pp
Estonia 7 1,027 −59.7% 4.0% −7.1 pp
Bulgaria 14 971 −6.1% 2.3% −0.5 pp
Latvia 7 752 +25.8% 4.4% +1.1 pp
Malta 8 292 +20.7% 3.9% +0.5 pp
Iceland 18 104 −60.0% 1.1% −0.4 pp

Top models

Variants are grouped into model families

  1. Q3 25.5%
  2. A3 17.4%
  3. A1 12.3%
  4. Q2 11.3%
  5. A4 10.1%
  6. Q5 10.1%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.