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Italy · 2024

How is Mazda doing in Italy?

Mazda accounts for 0.9% of new car registrations in Italy in 2024, with 14,216 cars.

Registrations 2024

14,216

−6.0% vs 2023

Market share

0.9%

−0.1 pp vs 2023

Rank

#26

#27 in 2023

Average CO₂

123g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.5% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

4.5%

636 new cars

−3.2 pp vs previous year

Non-plug-in cars

95.5%

13,580 new cars

+3.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

80.3%

11,415 new cars

+6.6 pp vs previous year

Combustion engine

15.2%

2,165 new cars

−3.4 pp vs previous year

Plug-in hybrid

4.0%

569 new cars

−2.7 pp vs previous year

Battery electric

0.5%

67 new cars

−0.6 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mazda developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Mazda
2010 10,926
2011 6,592
2012 4,305
2013 4,729
2014 5,468
2015 7,424
2016 10,954
2017 10,521
2018 10,871
2019 13,403
2020 10,099
2021 12,401
2022 9,206
2023 15,129
2024 14,216
2025 provisional 10,680

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Mazda
2010 0.6%
2011 0.4%
2012 0.3%
2013 0.4%
2014 0.4%
2015 0.5%
2016 0.6%
2017 0.5%
2018 0.6%
2019 0.7%
2020 0.7%
2021 0.9%
2022 0.7%
2023 1.0%
2024 0.9%
2025 provisional 0.7%

Position by market

2024, all reporting countries

Mazda by market
Country Rank Registrations vs previous year Share Share change
Germany 17 45,197 −2.5% 1.7% 0.0 pp
Spain 20 17,523 +8.7% 1.7% 0.0 pp
Italy 26 14,216 −6.0% 0.9% −0.1 pp
Poland 15 10,819 −2.2% 2.0% −0.3 pp
France 27 9,198 −13.1% 0.5% −0.1 pp
Austria 14 6,971 +4.3% 2.8% 0.0 pp
Netherlands 17 6,673 −21.8% 1.8% −0.6 pp
Belgium 18 6,077 −12.4% 1.4% −0.1 pp
Denmark 17 2,988 −17.8% 1.7% −0.3 pp
Romania 13 2,671 −4.6% 1.8% −0.2 pp
Sweden 21 2,233 −18.0% 0.8% −0.1 pp
Greece 23 1,851 +33.5% 1.4% +0.3 pp
Czechia 22 1,762 −17.1% 0.8% −0.2 pp
Norway 17 1,608 +7.7% 1.3% +0.1 pp
Croatia 15 1,511 +1.3% 2.3% −0.3 pp
Hungary 21 1,433 −17.0% 1.2% −0.4 pp
Ireland 21 1,344 +3.9% 1.1% 0.0 pp
Slovakia 19 1,150 −11.5% 1.3% −0.2 pp
Finland 17 870 −21.3% 1.2% −0.1 pp
Slovenia 19 766 +21.4% 1.5% +0.2 pp
Portugal 30 721 −41.4% 0.3% −0.3 pp
Bulgaria 17 606 +1.5% 1.4% −0.2 pp
Luxembourg 24 439 −8.4% 0.9% 0.0 pp
Iceland 10 332 −34.6% 3.4% +0.5 pp
Lithuania 20 311 +5.1% 1.0% −0.1 pp
Estonia 18 260 −21.7% 1.0% −0.4 pp
Malta 16 184 −5.6% 2.5% −0.3 pp
Cyprus 20 161 +8.8% 1.1% 0.0 pp
Latvia 25 119 −17.4% 0.7% −0.1 pp

Top models

Variants are grouped into model families

  1. CX-30 35.8%
  2. MAZDA2 27.7%
  3. CX-5 10.1%
  4. MAZDA3 9.3%
  5. CX-60 8.4%
  6. MX-5 5.2%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.