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Italy · 2024

How is Land Rover doing in Italy?

Land Rover accounts for 0.6% of new car registrations in Italy in 2024, with 9,292 cars.

Registrations 2024

9,292

−9.6% vs 2023

Market share

0.6%

−0.1 pp vs 2023

Rank

#29

#29 in 2023

Average CO₂

175g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

The electric share is not available for this selection.

Share of new registrations in Italy, 2024.

Plug-in cars

12.2%

1,131 new cars

−4.0 pp vs previous year

Non-plug-in cars

87.8%

8,161 new cars

+4.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

86.8%

8,063 new cars

+5.8 pp vs previous year

Plug-in hybrid

12.2%

1,131 new cars

−4.0 pp vs previous year

Combustion engine

1.1%

98 new cars

−1.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Land Rover developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Land Rover
2010 9,338
2011 9,008
2012 12,539
2013 12,557
2014 12,876
2015 15,872
2016 18,775
2017 18,668
2018 17,321
2019 16,373
2020 11,285
2021 11,635
2022 7,917
2023 10,282
2024 9,292
2025 provisional 6,939

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Land Rover
2010 0.5%
2011 0.5%
2012 0.9%
2013 1.0%
2014 1.0%
2015 1.0%
2016 1.0%
2017 0.9%
2018 0.9%
2019 0.9%
2020 0.8%
2021 0.8%
2022 0.6%
2023 0.7%
2024 0.6%
2025 provisional 0.5%

Position by market

2024, all reporting countries

Land Rover by market
Country Rank Registrations vs previous year Share Share change
Germany 28 12,175 −11.8% 0.4% −0.1 pp
France 26 11,000 +47.4% 0.6% +0.2 pp
Italy 29 9,292 −9.6% 0.6% −0.1 pp
Belgium 20 5,585 −2.6% 1.2% 0.0 pp
Spain 34 3,025 −7.1% 0.3% 0.0 pp
Netherlands 26 2,883 −1.7% 0.8% 0.0 pp
Poland 30 2,130 +21.7% 0.4% 0.0 pp
Austria 28 1,266 +11.4% 0.5% 0.0 pp
Portugal 28 946 −19.4% 0.5% −0.1 pp
Czechia 26 937 +2.0% 0.4% 0.0 pp
Ireland 25 930 +29.9% 0.8% +0.2 pp
Greece 27 628 −19.1% 0.5% −0.1 pp
Luxembourg 22 626 −13.4% 1.3% −0.1 pp
Romania 26 619 +36.3% 0.4% +0.1 pp
Slovakia 25 546 +101.5% 0.6% +0.3 pp
Bulgaria 20 378 +92.9% 0.9% +0.4 pp
Iceland 9 336 −5.4% 3.5% +1.4 pp
Sweden 35 331 −46.8% 0.1% −0.1 pp
Cyprus 12 325 +57.0% 2.2% +0.7 pp
Hungary 32 301 +22.4% 0.3% 0.0 pp
Finland 27 290 −39.5% 0.4% −0.2 pp
Croatia 26 268 +75.2% 0.4% +0.1 pp
Lithuania 21 223 −19.2% 0.7% −0.3 pp
Estonia 22 171 −15.3% 0.7% −0.2 pp
Latvia 21 156 −9.8% 0.9% 0.0 pp
Norway 38 122 −63.4% 0.1% −0.2 pp
Malta 22 120 −13.7% 1.6% −0.3 pp
Denmark 38 114 −24.5% 0.1% 0.0 pp
Slovenia 33 108 +30.1% 0.2% 0.0 pp

Top models

Variants are grouped into model families

  1. RANGE ROVER EVOQUE 28.6%
  2. RANGE ROVER SPORT 26.6%
  3. DEFENDER 20.4%
  4. DISCOVERY SPORT 8.6%
  5. RANGE ROVER 7.6%
  6. RANGE ROVER VELAR 7.5%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.