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Italy · 2024

How is Kia doing in Italy?

Kia accounts for 3.1% of new car registrations in Italy in 2024, with 47,627 cars.

Registrations 2024

47,627

+1.7% vs 2023

Market share

3.1%

+0.1 pp vs 2023

Rank

#14

#14 in 2023

Average CO₂

124g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.1% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

3.3%

1,583 new cars

+0.5 pp vs previous year

Non-plug-in cars

96.7%

46,044 new cars

−0.5 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

50.0%

23,800 new cars

−0.7 pp vs previous year

Combustion engine

46.7%

22,244 new cars

+0.2 pp vs previous year

Plug-in hybrid

2.2%

1,039 new cars

+0.5 pp vs previous year

Battery electric

1.1%

544 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Kia
2010 18,998
2011 19,364
2012 27,083
2013 29,909
2014 32,741
2015 39,058
2016 45,146
2017 47,944
2018 48,834
2019 47,765
2020 35,556
2021 43,878
2022 43,368
2023 46,835
2024 47,627
2025 provisional 43,775

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Kia
2010 1.0%
2011 1.1%
2012 1.9%
2013 2.3%
2014 2.4%
2015 2.5%
2016 2.5%
2017 2.4%
2018 2.5%
2019 2.5%
2020 2.6%
2021 3.0%
2022 3.3%
2023 3.0%
2024 3.1%
2025 provisional 2.9%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. SPORTAGE 46.4%
  2. PICANTO 26.1%
  3. STONIC 14.4%
  4. NIRO 4.8%
  5. XCEED 4.8%
  6. SORENTO 1.6%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.