Toyota
14.3%
of new registrations
Share change +0.9 pp
Registration growth +6.4%
Market shares
Which brands lead in Ireland?
Ireland, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Volkswagen
11.3%
of new registrations
Share change −0.1 pp
Registration growth −1.7%
Škoda
10.1%
of new registrations
Share change +1.7 pp
Registration growth +19.7%
Hyundai
9.4%
of new registrations
Share change −0.2 pp
Registration growth −2.9%
Kia
7.5%
of new registrations
Share change +0.1 pp
Registration growth +1.1%
Audi
4.5%
of new registrations
Share change +0.2 pp
Registration growth +3.3%
All brands and figures · 46
46 brands
Share of 119,212 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Toyota | 17,079 | +6.4% | 14.3% | +0.9 pp |
| 2 | Volkswagen | 13,510 | −1.7% | 11.3% | −0.1 pp |
| 3 | Škoda | 12,065 | +19.7% | 10.1% | +1.7 pp |
| 4 | Hyundai | 11,222 | −2.9% | 9.4% | −0.2 pp |
| 5 | Kia | 8,983 | +1.1% | 7.5% | +0.1 pp |
| 6 | Audi | 5,369 | +3.3% | 4.5% | +0.2 pp |
| 7 | Nissan | 4,808 | +9.0% | 4.0% | +0.4 pp |
| 8 | Ford | 4,410 | −27.5% | 3.7% | −1.4 pp |
| 9 | Peugeot | 4,200 | −4.0% | 3.5% | −0.1 pp |
| 10 | BMW | 4,185 | −2.8% | 3.5% | −0.1 pp |
| 11 | Dacia | 3,896 | −16.3% | 3.3% | −0.6 pp |
| 12 | Renault | 3,589 | −11.9% | 3.0% | −0.4 pp |
| 13 | Mercedes-Benz | 3,171 | +10.3% | 2.7% | +0.3 pp |
| 14 | Tesla | 2,925 | −13.3% | 2.5% | −0.4 pp |
| 15 | SEAT | 2,857 | +5.1% | 2.4% | +0.1 pp |
| 16 | Opel | 2,462 | −9.4% | 2.1% | −0.2 pp |
| 17 | Suzuki | 2,024 | −1.7% | 1.7% | 0.0 pp |
| 18 | Volvo | 1,758 | −16.1% | 1.5% | −0.3 pp |
| 19 | BYD | 1,447 | +168.0% | 1.2% | +0.8 pp |
| 20 | Cupra | 1,364 | −17.4% | 1.1% | −0.2 pp |
| 21 | Mazda | 1,344 | +3.9% | 1.1% | 0.0 pp |
| 22 | MG | 1,078 | −37.2% | 0.9% | −0.5 pp |
| 23 | Lexus | 975 | +63.6% | 0.8% | +0.3 pp |
| 24 | Citroën | 969 | −21.9% | 0.8% | −0.2 pp |
| 25 | Land Rover | 930 | +29.9% | 0.8% | +0.2 pp |
| 26 | Fiat | 570 | +1.4% | 0.5% | 0.0 pp |
| 27 | MINI | 517 | −23.5% | 0.4% | −0.1 pp |
| 28 | Porsche | 405 | −11.8% | 0.3% | 0.0 pp |
| 29 | Polestar | 320 | +2.6% | 0.3% | 0.0 pp |
| 30 | Honda | 243 | +3.0% | 0.2% | 0.0 pp |
| 31 | DS | 138 | −33.0% | 0.1% | −0.1 pp |
| 32 | Jeep | 122 | +60.5% | 0.1% | 0.0 pp |
| 33 | Jaguar | 60 | −30.2% | 0.1% | 0.0 pp |
| 34 | SsangYong | 48 | −21.3% | <0.1% | 0.0 pp |
| 35 | Great Wall | 47 | +46.9% | <0.1% | 0.0 pp |
| 36 | Alfa Romeo | 43 | −33.8% | <0.1% | 0.0 pp |
| 37 | Smart | 35 | – | <0.1% | 0.0 pp |
| 38 | Subaru | 24 | −41.5% | <0.1% | 0.0 pp |
| 39 | Maxus | 6 | −25.0% | <0.1% | 0.0 pp |
| 40 | Ineos | 3 | +50.0% | <0.1% | 0.0 pp |
| 41 | Lotus | 3 | – | <0.1% | 0.0 pp |
| 42 | Mercedes-AMG | 3 | −40.0% | <0.1% | 0.0 pp |
| 43 | Alpine | 2 | – | <0.1% | 0.0 pp |
| 44 | Man | 1 | – | <0.1% | 0.0 pp |
| 45 | Porsdche | 1 | – | <0.1% | 0.0 pp |
| 46 | Ssayngyong | 1 | – | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.