Skip to content
CarDigits Choose country

EU27 · 2024

How is Toyota doing in EU27?

Toyota accounts for 7.5% of new car registrations in EU27 in 2024, with 803,435 cars.

Registrations 2024

803,435

+15.7% vs 2023

Market share

7.5%

+1.0 pp vs 2023

Rank

#2

#2 in 2023

Average CO₂

107g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.4% of this brand’s registrations in the selected market and period.

Share of new registrations in EU27, 2024.

Plug-in cars

4.3%

34,793 new cars

+0.9 pp vs previous year

Non-plug-in cars

95.7%

768,642 new cars

−0.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

76.0%

610,870 new cars

+0.9 pp vs previous year

Combustion engine

19.6%

157,082 new cars

−1.8 pp vs previous year

Plug-in hybrid

3.0%

23,911 new cars

+1.2 pp vs previous year

Battery electric

1.4%

10,882 new cars

−0.3 pp vs previous year

Fuel cell

0.1%

690 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Toyota developed?

Registrations per year

Number of cars, EU27

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Toyota
2010 incomplete 462,716
2011 incomplete 425,507
2012 incomplete 406,900
2013 incomplete 403,443
2014 417,500
2015 451,862
2016 482,105
2017 553,059
2018 590,727
2019 611,830
2020 533,249
2021 587,223
2022 641,801
2023 694,350
2024 803,435
2025 provisional 729,220

Market share per year

Percent of registrations, EU27

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Toyota
2010 incomplete 4.2%
2011 incomplete 4.0%
2012 incomplete 4.3%
2013 incomplete 4.2%
2014 4.1%
2015 4.0%
2016 4.0%
2017 4.4%
2018 4.6%
2019 4.7%
2020 5.4%
2021 6.0%
2022 6.9%
2023 6.6%
2024 7.5%
2025 provisional 6.9%

Position by market

2024, all reporting countries

Toyota by market
Country Rank Registrations vs previous year Share Share change
France 4 134,994 +17.4% 7.4% +1.3 pp
Italy 2 122,925 +24.6% 7.9% +1.6 pp
Poland 1 103,521 +13.5% 19.2% 0.0 pp
Spain 1 100,872 +21.5% 9.5% +1.0 pp
Germany 8 95,267 +27.0% 3.5% +0.8 pp
Netherlands 4 29,853 +21.0% 7.9% +1.1 pp
Belgium 7 23,650 +0.4% 5.3% +0.3 pp
Greece 1 23,479 +43.6% 17.2% +5.0 pp
Sweden 4 20,143 −16.9% 7.5% −0.7 pp
Czechia 3 18,911 +9.2% 8.3% +0.3 pp
Ireland 1 17,079 +6.4% 14.3% +0.9 pp
Hungary 2 14,275 +2.5% 12.2% −1.2 pp
Norway 3 13,678 −13.2% 10.6% −1.8 pp
Denmark 3 13,187 +9.9% 7.7% +0.8 pp
Romania 2 12,799 +21.1% 8.5% +1.1 pp
Finland 1 12,449 −12.7% 17.3% +0.6 pp
Portugal 7 11,149 +10.0% 5.4% +0.2 pp
Austria 8 11,120 +13.2% 4.4% +0.3 pp
Slovakia 2 9,212 −6.7% 10.1% −1.2 pp
Lithuania 1 6,119 +10.1% 20.5% −0.1 pp
Bulgaria 2 5,253 +14.6% 12.5% +0.2 pp
Estonia 2 4,449 +5.7% 17.5% −1.0 pp
Croatia 4 4,224 +32.5% 6.5% +1.0 pp
Slovenia 4 3,394 +3.6% 6.5% −0.3 pp
Latvia 1 2,833 −21.8% 16.4% −3.4 pp
Iceland 1 1,604 −46.5% 16.5% −0.7 pp
Luxembourg 13 1,210 +14.9% 2.6% +0.4 pp
Malta 1 1,054 −24.0% 14.1% −5.4 pp
Cyprus 32 14 −99.2% 0.1% −12.7 pp

Top models

Variants are grouped into model families

  1. YARIS CROSS 21.3%
  2. COROLLA 19.1%
  3. YARIS 19.0%
  4. C-HR 13.0%
  5. AYGO X 10.4%
  6. RAV4 9.0%

Largest brands in EU27

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.