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EU27 · 2024

How is BMW doing in EU27?

BMW accounts for 5.8% of new car registrations in EU27 in 2024, with 616,715 cars.

Registrations 2024

616,715

+4.6% vs 2023

Market share

5.8%

+0.2 pp vs 2023

Rank

#5

#4 in 2023

Average CO₂

102g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 20.3% of this brand’s registrations in the selected market and period.

Share of new registrations in EU27, 2024.

Plug-in cars

36.8%

227,187 new cars

+1.3 pp vs previous year

Non-plug-in cars

63.2%

389,528 new cars

−1.3 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

35.5%

219,194 new cars

+4.4 pp vs previous year

Combustion engine

27.6%

170,334 new cars

−5.7 pp vs previous year

Battery electric

20.3%

125,160 new cars

+1.9 pp vs previous year

Plug-in hybrid

16.5%

102,027 new cars

−0.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, EU27

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period BMW
2010 incomplete 474,111
2011 incomplete 480,286
2012 incomplete 484,235
2013 incomplete 472,947
2014 492,064
2015 542,872
2016 603,901
2017 601,898
2018 595,786
2019 613,742
2020 527,097
2021 533,032
2022 502,508
2023 589,404
2024 616,715
2025 provisional 638,997

Market share per year

Percent of registrations, EU27

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period BMW
2010 incomplete 4.3%
2011 incomplete 4.6%
2012 incomplete 5.2%
2013 incomplete 4.9%
2014 4.9%
2015 4.9%
2016 5.0%
2017 4.8%
2018 4.6%
2019 4.7%
2020 5.3%
2021 5.5%
2022 5.4%
2023 5.6%
2024 5.8%
2025 provisional 6.0%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. X1 17.2%
  2. 3 SERIES 10.9%
  3. 1 SERIES 9.2%
  4. X3 7.6%
  5. IX1 7.2%
  6. 2 SERIES 6.8%

Largest brands in EU27

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.