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Denmark · 2024

How is Ford doing in Denmark?

Ford accounts for 3.3% of new car registrations in Denmark in 2024, with 5,590 cars.

Registrations 2024

5,590

−22.8% vs 2023

Market share

3.3%

−0.9 pp vs 2023

Rank

#12

#10 in 2023

Average CO₂

30g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 55.5% of this brand’s registrations in the selected market and period.

Share of new registrations in Denmark, 2024.

Plug-in cars

88.5%

4,947 new cars

+9.1 pp vs previous year

Non-plug-in cars

11.5%

643 new cars

−9.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

55.5%

3,102 new cars

+36.5 pp vs previous year

Plug-in hybrid

33.0%

1,845 new cars

−27.4 pp vs previous year

Combustion engine

6.6%

371 new cars

−1.3 pp vs previous year

Hybrid (incl. mild hybrids)

4.9%

272 new cars

−7.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Denmark

Lighter bars are provisional.

View as table
Period Ford
2010 16,988
2011 15,204
2012 14,023
2013 15,493
2014 14,950
2015 14,268
2016 14,166
2017 11,992
2018 12,879
2019 12,501
2020 13,561
2021 11,046
2022 7,581
2023 7,243
2024 5,590
2025 provisional 4,430

Market share per year

Percent of registrations, Denmark

Dashed lines are provisional.

View as table
Period Ford
2010 12.7%
2011 8.9%
2012 8.2%
2013 8.4%
2014 8.0%
2015 7.0%
2016 6.4%
2017 5.5%
2018 6.0%
2019 5.6%
2020 6.9%
2021 6.1%
2022 5.3%
2023 4.1%
2024 3.3%
2025 provisional 2.4%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. EXPLORER 30.0%
  2. KUGA 29.1%
  3. MUSTANG MACH-E 22.7%
  4. TOURNEO CUSTOM 4.7%
  5. PUMA 2.7%
  6. FOCUS 2.4%

Largest brands in Denmark

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.