Skip to content
CarDigits Choose country

Austria · 2024

How is Ford doing in Austria?

Ford accounts for 2.6% of new car registrations in Austria in 2024, with 6,600 cars.

Registrations 2024

6,600

−22.7% vs 2023

Market share

2.6%

−1.0 pp vs 2023

Rank

#16

#12 in 2023

Average CO₂

114g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 13.5% of this brand’s registrations in the selected market and period.

Share of new registrations in Austria, 2024.

Plug-in cars

20.1%

1,324 new cars

+7.7 pp vs previous year

Non-plug-in cars

79.9%

5,276 new cars

−7.7 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

44.8%

2,957 new cars

−0.7 pp vs previous year

Combustion engine

35.1%

2,319 new cars

−7.0 pp vs previous year

Battery electric

13.5%

890 new cars

+6.9 pp vs previous year

Plug-in hybrid

6.6%

434 new cars

+0.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Austria

Lighter bars are provisional.

View as table
Period Ford
2010 19,822
2011 23,667
2012 21,615
2013 19,693
2014 18,829
2015 17,253
2016 19,256
2017 20,706
2018 19,834
2019 19,250
2020 13,904
2021 12,027
2022 10,901
2023 8,536
2024 6,600
2025 provisional 8,057

Market share per year

Percent of registrations, Austria

Dashed lines are provisional.

View as table
Period Ford
2010 6.0%
2011 6.7%
2012 6.4%
2013 6.2%
2014 6.2%
2015 5.6%
2016 5.8%
2017 5.9%
2018 5.8%
2019 5.9%
2020 5.6%
2021 5.0%
2022 5.1%
2023 3.6%
2024 2.6%
2025 provisional 2.8%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. KUGA 24.2%
  2. PUMA 18.7%
  3. FOCUS 18.1%
  4. EXPLORER 7.9%
  5. TOURNEO COURIER 4.5%
  6. TOURNEO CONNECT 3.7%

Largest brands in Austria

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.