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Latvia · 2024

How is Ford doing in Latvia?

Ford accounts for 1.8% of new car registrations in Latvia in 2024, with 313 cars.

Registrations 2024

313

−43.6% vs 2023

Market share

1.8%

−1.2 pp vs 2023

Rank

#17

#10 in 2023

Average CO₂

142g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 4.2% of this brand’s registrations in the selected market and period.

Share of new registrations in Latvia, 2024.

Plug-in cars

6.4%

20 new cars

+2.1 pp vs previous year

Non-plug-in cars

93.6%

293 new cars

−2.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

53.7%

168 new cars

−6.5 pp vs previous year

Hybrid (incl. mild hybrids)

39.9%

125 new cars

+4.4 pp vs previous year

Battery electric

4.2%

13 new cars

+0.7 pp vs previous year

Plug-in hybrid

2.2%

7 new cars

+1.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Latvia

Lighter bars are provisional.

View as table
Period Ford
2010 370
2011 576
2012 558
2013 570
2014 387
2015 809
2016 1,095
2017 1,151
2018 951
2019 667
2020 166
2021 177
2022 490
2023 555
2024 313
2025 provisional 326

Market share per year

Percent of registrations, Latvia

Dashed lines are provisional.

View as table
Period Ford
2010 6.0%
2011 5.5%
2012 5.4%
2013 5.5%
2014 3.2%
2015 6.0%
2016 7.2%
2017 7.5%
2018 6.2%
2019 4.0%
2020 1.3%
2021 1.2%
2022 3.0%
2023 3.0%
2024 1.8%
2025 provisional 1.5%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. KUGA 37.1%
  2. PUMA 18.8%
  3. TOURNEO CUSTOM 12.1%
  4. TOURNEO CONNECT 9.9%
  5. FOCUS 8.9%
  6. TOURNEO COURIER 4.5%

Largest brands in Latvia

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.