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Sweden · 2024

How is Ford doing in Sweden?

Ford accounts for 1.6% of new car registrations in Sweden in 2024, with 4,197 cars.

Registrations 2024

4,197

−23.4% vs 2023

Market share

1.6%

−0.3 pp vs 2023

Rank

#14

#15 in 2023

Average CO₂

90g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 19.0% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

45.7%

1,920 new cars

+18.4 pp vs previous year

Non-plug-in cars

54.3%

2,277 new cars

−18.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

33.6%

1,410 new cars

−27.5 pp vs previous year

Plug-in hybrid

26.7%

1,122 new cars

+1.6 pp vs previous year

Combustion engine

20.7%

867 new cars

+9.1 pp vs previous year

Battery electric

19.0%

798 new cars

+16.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Ford
2010 17,633
2011 16,481
2012 13,544
2013 10,475
2014 11,090
2015 11,992
2016 12,432
2017 11,171
2018 9,382
2019 8,758
2020 5,617
2021 9,233
2022 10,397
2023 5,476
2024 4,197
2025 provisional 2,232

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Ford
2010 6.4%
2011 5.7%
2012 5.1%
2013 4.1%
2014 3.7%
2015 3.5%
2016 3.4%
2017 3.0%
2018 2.7%
2019 2.5%
2020 2.0%
2021 3.1%
2022 3.7%
2023 1.9%
2024 1.6%
2025 provisional 0.9%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. KUGA 26.9%
  2. FOCUS 23.3%
  3. TOURNEO CUSTOM 10.0%
  4. PUMA 8.5%
  5. EXPLORER 8.5%
  6. MUSTANG MACH-E 7.7%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.