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Portugal · 2024

How is Ford doing in Portugal?

Ford accounts for 2.3% of new car registrations in Portugal in 2024, with 4,847 cars.

Registrations 2024

4,847

−19.0% vs 2023

Market share

2.3%

−0.7 pp vs 2023

Rank

#16

#15 in 2023

Average CO₂

117g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 6.8% of this brand’s registrations in the selected market and period.

Share of new registrations in Portugal, 2024.

Plug-in cars

12.9%

625 new cars

+1.9 pp vs previous year

Non-plug-in cars

87.1%

4,222 new cars

−1.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

74.0%

3,585 new cars

+1.5 pp vs previous year

Combustion engine

13.1%

637 new cars

−3.5 pp vs previous year

Battery electric

6.8%

331 new cars

+1.3 pp vs previous year

Plug-in hybrid

6.1%

294 new cars

+0.6 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Portugal

Lighter bars are provisional.

View as table
Period Ford
2010 15,712
2011 10,808
2012 4,910
2013 4,515
2014 5,819
2015 8,610
2016 8,439
2017 9,051
2018 9,588
2019 8,981
2020 6,489
2021 4,748
2022 5,723
2023 5,986
2024 4,847
2025 provisional 5,488

Market share per year

Percent of registrations, Portugal

Dashed lines are provisional.

View as table
Period Ford
2010 7.1%
2011 7.0%
2012 5.1%
2013 4.3%
2014 4.1%
2015 4.8%
2016 4.0%
2017 4.0%
2018 4.2%
2019 4.0%
2020 4.5%
2021 3.2%
2022 3.7%
2023 3.0%
2024 2.3%
2025 provisional 2.5%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. PUMA 42.7%
  2. FOCUS 32.7%
  3. KUGA 6.6%
  4. TRANSIT 3.7%
  5. EXPLORER 3.4%
  6. TOURNEO COURIER 3.0%

Largest brands in Portugal

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.